Digital Marketing

4 days ago

Kuala Lumpur, Malaysia Soulusi Sdn. Bhd Full time

**Requirements** - 3+ years experience with Meta Ads Manager, Facebook pixel implementation, and A/B testing. - Proven track record managing successful lead generation campaigns with measurable results. - Expert at building conversion funnels that deliver qualified leads to sales teams. - Strong experience with ad platforms, targeting options, and optimization techniques. - Proficiency with Google Analytics and other performance tracking tools. - Team leadership experience with ability to develop marketing talent. - Data-driven mindset with focus on metrics and continuous improvement. - Understanding of CRM systems and lead management processes. - Understanding the "leads = revenue" connection. - Analytical thinker who makes decisions based on data. - Problem solver & forward-thinking approach to campaign innovation and platform changes. **Responsibility** - Lead and mentor a team of social media marketers focused on lead generation. - Plan and execute ad campaigns across Meta (Facebook + Instagram), LinkedIn, X or RedNote. - Create effective lead generation funnels: ad form/landing page lead handover. - Establish and maintain a feedback loop with the sales team to ensure lead quality. - Manage campaign budgets to optimize cost-per-lead (CPL) and ROAS (return on ad spend). - Provide regular performance reporting on conversion rates, lead quality metrics, and ROI. - Develop lead qualification criteria aligned with sales team needs. - Maintain regular communication with sales team leaders on lead quality. - Adjust targeting and campaigns based on sales conversion feedback. - Track lead-to-customer journey metrics and optimize accordingly. **Benefits** - Weekly performance bonuses tied to sustained performance results. - Full statutory benefits (EPF, SOCSO, EIS, PCB). - Annual learning allowance for courses and certifications. - Direct mentorship from senior business stakeholders. - Modern, collaborative workspace in prime KL location. - Casual dress code and flexible seating arrangements. - 5-day work week emphasis. - Comprehensive health coverage (self & spouse). - Insurance coverage for you and your family. - Team building trips and weekly achievement celebrations. - Yearly optical and dental coverage. - Sports and wellness allowance. - Grab E-Wallet credits for commute / meal ease. - 5-minute walk to major transportation hubs (KLCC LRT, Conlay MRT, Bukit Bintang MRT, Raja Chulan Monorail). - Proximity to premier shopping (Pavilion KL & KLCC) and dining destinations. Additional perks for top performers sponsored by company (quarterly) - you choose. - Beverage - Cinemas / karaoke - Wellness (saloon / manicure / pedicure) - Grocery shopping - Family buffet Pay: RM5,000.00 - RM8,000.00 per month **Benefits**: - Health insurance - Opportunities for promotion - Professional development Schedule: - Monday to Friday Supplemental Pay: - Performance bonus Work Location: In person

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