E-commerce & Digital Marketing Executive/assistant

16 hours ago

Bukit Mertajam, Malaysia HATFIELD THISTLE SDN BHD Full time

**Key Responsibilities**

**SEO & Content**
- Develop and execute SEO strategies to grow organic traffic and rankings
- Write and edit **SEO-friendly content** aligned with Google Helpful Content & E-E-A-T principles
- Conduct keyword research, competitor analysis, and site audits using GA, GSC
- Optimise metadata, headers, URLs, images (names, sizes, alt text), and ensure fast load speeds
- Stay current on **SEO trends, algorithm updates, SGE, and AI-driven search**

**CMS & Website (Shopify / WordPress)**
- Manage and update content, collections, and product listings (titles, pricing, images, descriptions)
- Check websites regularly for **errors, broken links, or technical issues** and flag for fixes
- Manage **promotions** (discount codes, bundles, seasonal offers)
- Monitor Shopify KPIs (**conversion rate, AOV, refunds/returns**) and provide insights
- Support SEO migrations (301 redirects, internal links, 404 checks, post-launch audits)

**SEM & Paid Media**
- Plan, manage, and optimise **Google Ads campaigns** across Search, Display, Shopping, and Performance Max
- Monitor and report on CTR, CPC, ROAS, and conversions

**Amazon & Marketplaces**
- Maintain and optimise **Amazon product listings** (titles, keywords, imagery, A+ content)
- Place and manage **Amazon Ads campaigns** to drive sales and visibility
- Report on **key marketplace metrics** (sales, spend, rankings, ACOS/ROAS)
- Support **new product launches** and identify growth opportunities

**What We’re Looking For**
- 1-3 years’ experience in **digital marketing, SEO/SEM, and e-commerce**:

- Hands-on experience with **Shopify and WordPress** (must-have)
- Experience with **Amazon Seller Central and Amazon Ads**:

- Knowledge of **HTML/CSS** for SEO optimisation
- Proficiency in SEO/analytics tools (Google Analytics, Search Console)
- Skilled in managing **Google Ads campaigns** (Search, Display, Shopping, PMax)
- Analytical, detail-oriented, and proactive with strong problem-solving skills
- Passion for lifestyle, food & beverage, or retail brands

**Job Types**: Full-time, Part-time, Permanent

Pay: RM3,000.00 - RM4,800.00 per month

Expected hours: 40 - 45 per week

**Benefits**:

- Flexible schedule
- Free parking
- Health insurance
- Opportunities for promotion
- Professional development
- Work from home

Work Location: In person

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