Digital Marketing Executive

**WHO ARE WE ?** DESINCE is a fast-growing e-commerce fashion brand expanding into the retail market. With a strong presence in the digital space, we are now venturing into omnichannel strategies to combine online and offline customer experiences. This is an exciting opportunity to join a dynamic team and drive innovation across both e-commerce and retail platforms. The **Digital Marketing Executive** will play a crucial role in bridging our **e-commerce success**with our **retail expansion efforts**. This position focuses on implementing digital marketing strategies that complement retail operations while leveraging e-commerce expertise to create unified campaigns. You will work closely with the Retail Sales Manager to maximize opportunities across digital and in-store channels. **WHAT WE SELL?** Full range of fashion related products ranging from men's to women's, from formal wear to casual wear. **EMPLOYEES** 80 - 90 staff **COMPANY REWARDS** - "Top Orders 2022 in Fashion Category in Lazada" - February 2023_ - "Top 3 Sidec ECM 2024, 2nd Runner Up " - May 2024_ **JOB DESCRIPTION** 1. Digital Campaign Management - Plan, create, and execute omnichannel marketing campaigns to drive both in store foot traffic and online sales. - Leverage platforms like Facebook, Instagram, TikTok, and Google Ads for targeted retail and e-commerce marketing. - Optimize paid media budgets to ensure high ROI for both retail and online channels. 2. Content Creation & Management - Collaborate with the Sales Department / Creative Department to create engaging content that highlights in-store promotions, new product launches, and seasonal campaigns. - Maintain a content calendar for digital platforms to ensure synchronized communication across retail and e-commerce. - Create or oversee the development of visuals and videos tailored for both online and offline audiences. 3. Social Media Management - Manage social media channels to promote e-commerce campaigns and drivestore awareness. - Respond to customer inquiries related to both online and offline products,ensuring consistent messaging. - Analyze performance metrics to identify trends and opportunities for betterengagement. 4. Data Analysis & Reporting - Monitor and report on the impact of digital campaigns on retail sales (e.g., store visits, conversions) and e-commerce performance (e.g., traffic, revenue). - Use analytics tools like Google Analytics and Meta Insights to provide actionable insights for combined channel growth. 5. SEO & Website Optimization - Work with the team to optimize e-commerce product listings and ensure discoverability of in-store offerings online. - Improve website SEO rankings to attract both digital and physical store traffic. 6. Collaboration & Alignment. - Partner with the Retail Sales Manager to align digital marketing campaigns with retail store goals, including new store openings or promotions. - Work closely with e-commerce and creative teams to develop integrated marketing strategies that enhance the customer journey across channels. 7. Exploring New Opportunities - Identify and pursue digital marketing opportunities that enhance the e-commerce business (e.g., influencer marketing, partnerships, or affiliate programs). - Stay updated on retail marketing trends, including geotargeting, location-basedads, and digital loyalty programs. **REQUIREMENTS** - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 1-3 years in digital marketing, preferably with exposure to **e-commerce** and/or **retail industries**. - Strong understanding of social media platforms and ad management tools(Facebook Ads Manager, TikTok Ads, Google Ads). - Experience with analytics tools (Google Analytics, Meta Insights) to track bothonline and offline performance. - Basic graphic design skills (e.g., Canva, Adobe Express) for content creation. - Excellent collaboration and communication skills to work with cross-functional teams. - Creative thinker with a proactive approach to identifying marketing opportunities. - Ability to manage multiple projects and meet deadlines in a dynamic environment. - Willing to relocate/travel in Kapar, Klang. **WORKING DAYS & HOURS** - Monday - Saturday, (Saturday work from home) - 1 days Rest Day. - 9.00am - 5.30pm with 1 hour meal break. **BENEFIT** - EPF/Socso/EIS - Free lunch once a month - Staff activities - Yearly increment Pay: RM2,000.00 - RM3,500.00 per month **Benefits**: - Additional leave - Free parking - Health insurance - Maternity leave - Meal provided - Opportunities for promotion - Professional development Schedule: - Day shift Supplemental Pay: - Attendance bonus - Overtime pay - Yearly bonus Ability to commute/relocate: - Bukit Raja: Reliably commute or planning to relocate before starting work (required) Application Question(s): - How long your notice period? **Education**: - Bachelor's (preferred) **Experience**: - Retail sales: 2 years (preferred) **Language**: -