Executive, Digital Marketing
1 week ago
我們很高興地宣佈在我們充滿活力且不斷發展的組織中提供絕佳的職業機會。我們目前正在尋找合格的候選人加入我們,擔任數位行銷主管。
**工作目標:**
負責為數位和離線媒體設計各種材料。
**工作職責:**
- 透過分析相關資訊和材料產生概念性想法。
- 透過創建藝術安排、尺寸、類型和風格的範例來視覺化概念,並將其提交以供批准。
- 使用必要的設備和軟體製作成品藝術品。
- 根據需要與外部機構、藝術服務、網頁設計師、行銷人員、印刷商和團隊成員進行協調。
- 根據需要完成任務,為團隊目標做出貢獻。
- 就佈局和設計要求與客戶聯絡。
- 使用 Photoshop 等軟體為產品插圖、公司標誌和網站開發各種圖形和佈局。
- 檢查最終佈局並在必要時提出改進建議。
- 協助制定策略以與消費者建立持久的數位連結。
- 規劃並監督公司在社群媒體平台(例如 Twitter、Facebook)上的表現。
- 透過Google AdWords、Facebook Ads等平台實施優化的線上廣告,以提高公司和品牌的知名度。
- 積極參與搜尋引擎優化工作,包括關鍵字優化。
- 建立線上新聞通訊和促銷電子郵件,並協調其在各個管道的分發。
- 為內容行銷和網站更新產生創意。
- 與設計師合作,提升使用者體驗。
- 使用各種網路分析工具(例如 Google Analytics、WebTrends)評估數位行銷計劃的績效。
- 隨時了解網路行銷趨勢並確保策略保持最新。
- 與媒體機構和供應商保持合作關係。
**資格:**
- 平面設計或相關領域學士學位。
- 至少 3 年相關領域的經驗。
- 展示了圖形設計技能和引人注目的作品集。
- 熟練 Photoshop、InDesign、Quark 和 Illustrator 等基本桌面出版工具。
- 對視覺構圖有敏銳的洞察力。
- 強大的時間管理能力和按時完成任務的能力。
- 能夠給予和接受建設性的批評。
- 了解行銷原理、生產流程、網站設計、企業形象、產品包裝、廣告和多媒體設計。
- 熟練電腦輔助設計(CAD)軟體。
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