E-commerce Manager

1 week ago


Bangi, Malaysia Oshien2u Sdn Bhd (De'Xandra HQ) Full time

We are seeking an experienced **Live Commerce Manager** to lead and drive the performance of **live selling** on **TikTok and Shopee** platforms. This role involves managing a team of live hosts, planning campaign strategies, and collaborating across departments to achieve sales targets and business growth. **Key Responsibilities** **1. Live Host Management (Operational)** - Organize and monitor live host schedules (15-20 hosts). - Ensure live slots are consistent and meet daily/weekly live hour targets. - Train and coach hosts on pitching, engagement, compliance, and energy. - Monitor each host’s performance (viewer count, conversion, GMV). - Act as a liaison between live hosts and HQ for issues/feedback. **2. Campaign & Strategy (Platform)** - Work with TikTok & Shopee Account Managers to capture campaign opportunities. - Integrate campaign calendars, vouchers, mega sales into live plans. - Plan ads (TikTok Ads/Shopee Ads) to support key live sessions. - Analyze live data (CTR, CVR, GMV, AOV) and provide improvement strategies. - Develop creative content angles (hooks, storytelling, upsell strategies). **3. Cross-team Collaboration** - Collaborate with the Marketing team to align promotions and creative assets. - Coordinate with Inventory & Operations teams to ensure stock availability. - Prepare regular performance reports for Management. **Key Performance Indicators (KPIs)** - 95% of live slots filled weekly. - Achieve monthly GMV target through live selling. - Increase conversion rate & AOV each quarter. - At least 70% of hosts maintain “above standard” performance. - Participate in 100% of major campaigns (Mega Sales, Payday, Double Digit). - Positive ROI on ads (ROAS > 3.0). **Requirements**: - Minimum 2-3 years of experience in E-commerce / Live Commerce / Digital Marketing. - Strong understanding of TikTok Shop & Shopee ecosystems (algorithm, campaigns, ads). - Proven leadership skills to manage 15-20 live hosts. - Strong analytical skills to interpret data and translate into strategy. - Excellent communication skills to liaise with platform Account Managers and motivate hosts. **Nice to Have (Bonus)**: - Previous experience as a live host. - Existing network with TikTok/Shopee Account Managers. - Creative mindset with the ability to generate engaging live content ideas. Pay: RM3,800.00 - RM4,100.00 per month **Benefits**: - Health insurance - Meal allowance - Professional development Work Location: In person


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