Country Brand Manager

5 days ago


Kuala Lumpur, Malaysia Pfizer Full time

Job Focus

Develop brand strategy & implementation of various marketing programs (conventional and digital) for Pfizer’s Hospital brands with focus of Anti-infectives portfolio. Define and drive country specific therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability.

**Responsibilities**:

- Provide insights and brand updates/feedback to Category Lead (CL).
- Tailor brand and execute brand strategies to local market needs and define local priorities
- Transforming digital initiatives for better engagement with HCPs and patients
- Select best-fitting modules from cross-EM/global content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards committed target
- Allocate and execute country brand budget (advertising and promotions)
- Cross-functional brand leadership - Leadership team, Business Managers (Cross Country Marketing Forum, CCMF), medical, legal, regulatory, etc
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Accountable
- Brand Plan ownership with review of brand strategies by cross-functional team (sales, medical, regulatory / legal/quality, health and value)
- Develop country Op Plan and influence sales targets and brand A&P allocations
- Campaign Development: Select & execute best fitting modules for country needs
- Business case development
- Promotional materials development, manage compliance review of materials
- Long-range forecasting
- Revenue adjustments, as needed (with CL)
- Validate brand-specific messages and design training (medical, regulatory, training)
- Reporting directly to CL (based in Bangsar South)
- Demonstrated proficiency/experience in working in a highly matrixed organizational structure

**Qualifications**:

- Min. 1 year experience in Pfizer’s marketing department
- At least 3 years of pharmaceutical experience
- Bachelor's Degree
- Demonstrates business acumen, marketing execution
- Marketing, Customer and Competitor Insight experience/training
- Preferably experience in digital marketing
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, CLs/CM)
- Demonstrates business prioritization -among/across brands/therapy area; even in resource-constrained context

LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE


  • Country Brand Manager

    4 weeks ago


    Kuala Lumpur, Malaysia Pfizer Full time

    The Country Brand Manager is accountable for brand and portfolio strategies. This role requires the CBM to manage the end to end process of brand tactical plan and investment budget for advertising & promotion (A&P) aligned to country, regional and global model. The CBM is also accountable for the P&L of the brands in accordance with the company’s and...

  • Country Brand Lead

    2 weeks ago


    Kuala Lumpur, Malaysia Pfizer Full time

    The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Full time

    Company OverviewAt Brand 360 Degree, we're a boutique brand and marketing consultancy that helps fast-growing businesses build and enhance their brands. Our focus is on developing sustainable competitive advantage through strategy, design, and consistent marketing.We work with brand leaders and innovative Asian brands to create effective brand experiences...

  • Country Brand Lead

    4 weeks ago


    Kuala Lumpur, Malaysia Pfizer Full time

    The Country Brand Lead (CBL) is a strategic role responsible for driving the growth and market presence of Pfizer's Specialty Care (HBU, RD) portfolio. The CBL will navigate the complexities of the healthcare system, leveraging Omnichannel and Pfizer's Modern Marketing strategies to achieve ambitious business objectives. The CBL is also tasked with...


  • Kuala Lumpur, Malaysia Pfizer Full time

    Reporting to the Category Lead - Internal Medicine & Immunology and Inflammation, the CBM is accountable for developing brand and strategies for cardiovascular portfolio, including the end-to-end process of formulation and implementation of brand tactical plan (programs and supporting materials). The CBM owns the budget and execution of programs in...

  • Country Brand Lead

    4 days ago


    Kuala Lumpur, Malaysia Pfizer Full time

    ROLE SUMMARY The Country Brand Lead (CBL) for Comirnaty is responsible for preparing the market for launch, leading and implementing marketing strategies and tactics for Comirnaty brand as a whole to drive and maximise financial performance (achieve planned sales, profit and management of franchise A&P) and other marketing objectives, consistent with local...


  • Kuala Lumpur, Malaysia Qashier Full time

    **Responsibilities**: - CMM is a key country leadership team member with direct reporting to VP Marketing. - Key contributor of the performance trinity (Sales, Marketing, Customer Success) that supports the country MRR and GPV deliverables. - Fully accountable for marketing performance deliverables including new user acquisition, app download targets,...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Full time

    At Brand 360 Degree, we're on a mission to empower businesses in Malaysia to build and sustain their competitive edge through innovative marketing strategies.We're seeking a talented Client Servicing Executive to join our team as a key player in delivering exceptional customer experiences and driving business growth.The ideal candidate will be responsible...

  • Country Manager

    2 weeks ago


    Kuala Lumpur, Kuala Lumpur, Malaysia APRIL Full time

    We are one of the largest and most technologically advanced manufacturers of paper and pulp in the world. We make products that are used by millions of people daily in liquid packaging, printing and writing paper, tissues, shopping bags, food packaging, magazines and books.Our products, including our flagship paper products, are proudly marketed and sold in...

  • Country Manager

    4 weeks ago


    Kuala Lumpur, Malaysia Charmelis Consulting Full time

    Our client is a prominent global retail and consumer product manufacturing player dedicated to delivering high-quality products and exceptional customer experiences. With a strong presence in Malaysia, they seek an experienced Country Manager to lead our operations and drive omnichannel marketing strategies to further expand their market share and brand...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Full time

    Join Our TeamWe're seeking a highly motivated and experienced Client Servicing Executive to join our team at Brand 360 Degree. As a key member of our team, you'll be responsible for managing client relationships and providing customer support services. You'll need to prepare and deliver presentations, and manage accounts.ResponsibilitiesManage client...

  • Brand Manager

    3 weeks ago


    Kuala Lumpur, Malaysia Human Capital Connection Sdn Bhd Full time

    PINANG MEDICAL SUPPLIES S/B (PMS) was established in 1980. We are now present in the major cities in Malaysia, as well as in Singapore. With our vast networks in the country, we are distributing a wide range of medical and healthcare devices imported from many countries across the globe, including countries from Europe, Japan, Taiwan, China, Vietnam,...


  • Kuala Lumpur, Malaysia Brand Catalyser Full time

    **Accounting/HR Specialist** **Position Type**:Full-time **Location**:Malaysia (Remotely) **Working Time**:Monday to Friday (9:00am - 5:30pm) **About Brand Catalyser** Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide...


  • Kuala Lumpur, Malaysia Unilever Full time

    **About the ekaterra**:(a division in Unilever) - ekaterra is proud of its tea business, the biggest in the world, with world-class purpose-driven brands such as Lipton, PG tips, T2, TAZO® and Pukka. We pick, cultivate and nurture various blends - of brews and people. And we’re just getting started. Our name, ekaterra, is derived from a blend of Sanskrit...

  • Brand Ambassador

    2 weeks ago


    Kuala Lumpur, Kuala Lumpur, Malaysia Brand 360 Degree Sdn Bhd Full time

    Job DescriptionWe are seeking a highly skilled Social Media Specialist to join our team at Brand 360 Degree Sdn Bhd. As a key member of our marketing team, you will be responsible for creating engaging content, managing our social media presence, and driving business results through effective marketing strategies.Key ResponsibilitiesDevelop and implement...


  • Kuala Lumpur, Malaysia Brand Catalyser Full time

    **Position Type**: Full-time **Working Time**: Monday to Friday per week **Location**: Online: Work from home (Malaysia). **About Brand Catalyser** Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading...

  • Brand Manager

    4 weeks ago


    Kuala Lumpur, Malaysia Hiredly X Full time

    Research and Analyze - Plan and conduct Market Research / Study to understand the market environment, internally and externally. - Analyze data collected from Market Research / Study and determine the SWOT, Competition, PESTEL and etc. Strategise and Planning - Determine the Brand Direction or Brand Guidelines if it does not have one. - Develop a Branding...

  • Brand Manager

    18 hours ago


    Kuala Lumpur, Malaysia Hiredly X Full time

    Research and Analyze - Plan and conduct Market Research / Study to understand the market environment, internally and externally. - Analyze data collected from Market Research / Study and determine the SWOT, Competition, PESTEL and etc. Strategise and Planning - Determine the Brand Direction or Brand Guidelines if it does not have one. - Develop a Branding...

  • Country Manager

    2 weeks ago


    Kuala Lumpur, Malaysia Hatch Asia Full time

    "Unifying Purpose, Shaping Careers". We believe in a world where organisational strategies are brought to life; when everyone finds value in their work by aligning corporate purpose with people, where we inspire a meaningful and impactful future. Our client has established itself as a global transport and logistics company. They are ranked as one of the...


  • Kuala Lumpur, Malaysia Pan Pacific Hotels Group Full time

    **Malaysia** **PARKROYAL COLLECTION Kuala Lumpur** **Executive Office** **Job Grade**: Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be...