Merchant Marketing Lead

Are you _driven_, _results-oriented_ and a _team player_?

With 15,000 customers in over 15 countries, StoreHub's mission is to make business awesome for everyone by providing retail & restaurant businesses the technology and services they need to succeed.

At StoreHub, we’re building a dream team whereby all of your colleagues are extraordinary at what they do and are highly effective collaborators.

It is on such a team that you learn the most, perform your best work, improve the fastest, and have the most fun.

If this is a journey you’d like to embark on, keep reading

As a **Merchant Marketing Lead**, you will lead all work related to Marketing activities and campaigns conducted in collaboration with merchants. You will also develop and implement marketing strategies to support merchants’ growth through a data-driven approach, continually testing and evaluating the success of campaigns. The** Merchant Marketing Lea**d** will collaborate closely with the Sales & Marketing teams for a fully integrated approach.

**Requirements**:
**What you will do**:

- Increase profitability and success of business through effective, targeted marketing strategies.
- Manage analytics associated with evaluating Cost/Benefit and profitability of merchant marketing initiatives, establishing appropriate metrics for success and demonstrating results.
- Lead & drive merchant marketing programs / projects effectively leveraging different channels especially digital marketing channels (microsite/e-dms, mobile apps, social media, etc) that enhance value to merchants and widen perception of coverage, driving discount business volume and activation goals.
- Keep abreast of industry trends, digital marketing, new technologies, competitive landscape etc.
- Assist in development of Ideal Customer Profiles.
- Identify new and under-served market segments to drive business growth.
- Work with cross-functional departments to ensure that marketing initiatives existing accounts are being executed well.
- Identify, test, optimize and scale targeted marketing initiatives and campaigns catered to specific merchant segments.
- Maintain merchant marketing program records, conduct and share post campaign evaluations on a timely basis.
- Partner with Sales and Marketing teams to ensure strong sales and marketing alignment.
- Partner with Product to provide data-driven feature recommendations and prioritisation.
- Document best practices for marketing and sales teams to reference.
- Develop Merchant Core Communication & fulfillment (including onboarding communications, loyalty and engagement communications to be delivered through digital channels).
- Track online programs to ensure they are meeting expectations and optimize as needed; manage program budgets, assess opportunities to improve current processes and reduce cost.
- Provide ongoing report, campaign insights and goal progress to internal and external stakeholders.

**You will need to have/be**:

- Strong Excel proficiency. Fluent in numbers - data (reporting and analysis) and revenue channels
- Business acumen skills with an ability to sell.
- Strong experience with tailoring campaigns and products for customers
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Strong negotiation, communication and presentation skills
- Strong project management, time management, prioritization, and organizational skills
- CRM/marketing automation background
- Proven ability to think strategically, but with exceptional attention to detail in execution
- Ability to recognise opportunities and act on it
- Strong creative problem solving to implement solutions within confines of existing resources
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- Proactive self-starter, demonstrating high initiative and critical thinking

**Benefits**

**What makes working at StoreHub awesome (and refreshing)**:

- **Our people - for real** StoreHubbers are some of the smartest and most interesting people you can work with. Expect to do a lot of peer-learning.
- **Culture of Candour.** We embrace directness, hate bureaucracy, and move fast. If you’re tired of ‘corporate nonsense’ you’ll feel right at home.
- **Cutting edge tools.** If something can be automated, we’ll make it happen. You will be introduced to over 20 different tools we use that support basic tasks, so that we can focus our minds on the kind of work that matters.
- **Data availability.** The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. This helps us make more informed decisions and get more precise outcomes.
- **Impact not just effort. **We recognize that results are not tied to the number of hours put in to achieve them. There’s no reward for long hours with poor results and there’s no penalty for going home on time when you’re producing excellent work. Of course, to b