Content Analyst, Content and Proposal Management

Job ID: 27986

Location: Bukit Jalil KL, MY

Area of interest: Institutional Banking

Job type: Regular Employee

Work style: Office Working

Opening date: 9 May 2025

**Job Summary**
- As part of the Transaction Banking (TB) award-winning Content and Proposal Management Team, and reporting to Head, Content and Proposal Management, the Content Analyst, will be a storyteller who understand market needs, collaborating with the team, Sales, relationship managers, and other key stakeholders, to translate technical features or solutions into effective value proposition, positioning statement and messaging, across all client segments within TB. The role will also assist in the creation of sales enablement materials encompassing deal announcements, case studies, industry/sales pitchbooks, award and RFP submissions.**Key Responsibilities**
- Craft compelling and informative deal announcements that highlight key transaction details, unique differentiators, and strategic significance.
- Ensure accurate, timely and effective dissemination of deal announcement and case studies in alignment with the Bank’s brand guidelines.
- Analyse content performance metrics and provide regular reports and dashboard to track content effectiveness.
- Identify trends, insights, and areas for improved based on data driven recommendations.
- Bring in-depth understanding of content analysis to the table, utilising multiple data sources, from digital analytics to competitive analysis, surveys, and research.
- Together with the Content Lead, manage the continuous improvement in content management including the maintenance of the content libraries.
- Actively keeping abreast of market trends, competitive intelligence, and industry best practices.
- Provide support for other sales enablement initiatives as needed.

**Skills and Experience**
- Excellent project management skills and process-oriented with good documentation skills.
- Meticulously follow established procedures and best practices.
- Strong analytical skills with ability to interpret data and identify trends.
- Familiarity with analytics platforms, CMS, CRM and/or other relevant software.
- Able to parse large amounts of data quickly, think critically, and identify the most important information.
- Ability to multi-task and meet tight deadlines.
- Committed team player with willingness to be hands-on.
- Strong stakeholder management skills, with ability to influence and impact outcomes.
- Develop a client-centric culture, focused on making it easy to bank with Standard Chartered.
- Experience with the process of content creation/development process will be helpful.

**Key stakeholders**
- Transaction Banking Sales
- CIB Relationship Managers
- Transaction Banking Product

**Qualifications**
- A degree holder, preferably in Banking, Business, Computer or Information Science.
- Minimum 3years - 5 years relevant experience, including demonstrated success in an appropriate role.
- Highly proficient in Microsoft Office (Excel, Word, PowerPoint, and SharePoint).
- Knowledge of Generative AI, analytics and/or digital collaboration tools.
- Experience in content creation, marketing, or research can be valuable.

**About Standard Chartered**
- We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.- Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.- Together we:
- **Do the right thing** and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- **Never settle,** continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- **Are better together,** we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

**What we offer**

**In line with our Fair Pay Charter,** we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.- **Core bank funding for retirement savings, medical and life insurance,** with flexible and voluntary benefits available in some locations.
- **Time-off** including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.