Fully Remote

**We’re Expanding - Join Us as a Marketing Manager (Events)**

As our Marketing Manager, you’ll take the lead in marketing small and large-scale business conferences targeted at senior-level executives. This role requires a strategic thinker with hands-on execution skills. You will:

- Own the entire marketing strategy - from research and planning to implementation and performance analysis.
- Collaborate closely with production, delegate sales, and sponsorship teams to ensure seamless delivery and maximum impact.
- Drive engagement and attendance through innovative campaigns that position OpenGov Asia as a thought leader in tech and governance.
- Plan and execute digital marketing campaigns for events in collaboration with the Client Success team.
- Ensure seamless operations of both virtual and physical events.
- Manage social media platforms to enhance brand visibility and attract potential customers.
- Research, track, and analyse consumer behaviour and market trends to optimise marketing strategies.
- Prepare detailed reports and analytics on campaign performance, including ROI and KPI metrics.
- Coordinate with the production team to deliver brochures, websites, and EDMs on schedule.
- Analyse EDM performance and conversion rates, implementing strategies for improvement.
- Maintain accurate tracking of call logs within the CRM system.
- Promote the OpenGov Asia brand across social media platforms.
- Maintain a working knowledge of media competencies, including messaging, strategy, outreach, integrations, events, and content placement.
- Develop marketing plans and create EDMs for sales copy.
- Build and nurture relationships with prospects to support business growth.
- Provide marketing and operational support to internal teams.
- Lead and train the marketing team to ensure high performance.
- Handle ad-hoc projects and duties as assigned.

**Requirements / Preferred Qualifications**
- Minimum 5 years of direct marketing experience, including team management (conference or publishing experience is a plus).
- Proficiency in mailing list selection, CRM systems, and data analysis.
- Strong experience in social media management and market research.
- Ability to develop and execute marketing strategies that drive sales and business growth.
- Excellent copywriting and editing skills.
- Advanced spreadsheet and data analysis capabilities.

**Why Work for Us?**
- **Fully Remote for Over a Decade** - We’ve been 100% committed to remote work for the past 10 years, giving you flexibility and work-life balance.
- **Make an Impact at the Intersection of Tech and Governance** - Deliver events that empower enterprises and governments across Asia to adopt cutting-edge technologies like AI, cybersecurity, and data governance—driving better citizen and customer services.
- **Fast-Paced, Innovative Culture** - At OpenGov Asia, we thrive on agility, creativity, and thought leadership. Perfect for those who want to grow quickly, challenge the status quo, and lead conversations that matter in public sector technology.
- **Diverse and Inclusive Environment** - Work in a culture that values ethics, diversity, and continuous learning, supported by hands-on training and mentorship.

**About Us**
- OpenGov is a content platform with over 25 years of experience dedicated to sharing ICT-related knowledge and information between governments. We focus on the public sector and enterprise in the Asia-Pacific region. We help governments and organisations become more Efficient, Agile, Transparent, and Secure to improve the lives of their citizens and customers.
- Our team has been committed to being fully remote from day one. We have employees in six countries across APAC and ANZ.

Pay: RM5,000.00 - RM7,000.00 per month

Work Location: Remote