Regional Marketing Lead, Amea

About Convatec

**Position Overview**:
Global Emerging Markets is a growth engine for Convatec. It is a complex business unit, responsible for the sales of the entire Convatec portfolio (primarily advanced wound care and ostomy care) in all countries outside of Europe and North America. The business unit covers a number of distinct geographies, including a region called **aMEA** which covers a large number of emerging markets across the **Middle East, South Asia, South East Asia and Africa**.

The purpose of this role is to work with GEMLT and the leadership within the region to identify and ruthlessly prioritise key levers of growth that will drive sustainable and materially important growth, working with local markets and the regional leadership team to identify innovative go to market models, and strategies to deliver on these.

This will be delivered through a strong coaching capability and influence across the stakeholder universe. The role will be the key interface with global marketing and cross-functional stakeholders, creating and delivering regional plans as well as financial and strategic guidance to support the overall GEM growth agenda. The role will work cross-functionally at multiple levels within the business, with a keen focus on generating insight from our customer and patients within the region and ensuring this is incorporated into regional initiatives, strategies and go to market approaches.

Key Responsibilities:

- Identify and build towards new strategic opportunities across aMEA and / or within specific key markets, creating clear prioritization of opportunities and ensuring disciplined delivery across the region
- Work with regional leadership to identify new and innovative go to market models, approaches to customers and efficient approaches to drive customer and patient satisfaction across a broad and complex region
- Bridge between global and local marketing (& cross-functional teams), supporting effective transfer of knowledge, capability, new skills and product understanding
- Partner with local teams on business case development for new and existing assets, providing support, challenge, guidance and governance, setting and maintaining standards of excellence across GEM
- Partner with local marketing and leadership teams to develop, govern and implement comprehensive insight-based marketing plans, in line with regional (and relevant global) strategic, financial and executional guidance
- Take an active role in development of marketing capability across the region through partnering with in-country leadership teams, Global Commercial Centre of Excellence and with direct coaching of key talents

Skills & Experience:

- Open minded individual with a minimum 10 years’ commercial experience within the healthcare industry (pharma, medtech, devices), including working in / across smaller markets and distributor markets with experience in delivering efficient multi-market solutions
- Proven, exceptional track record of managing and / or working across cross-functional teams and across diverse markets and cultures
- Strong commercial acumen, underpinned with a deep understanding of marketing principles and best practices
- Demonstrated curiosity and customer / patient focus to derive deep insights from multiple sources, that have led to tangible actions and business results
- Deep understanding of how to prioritise the most impactful marketing levers (e.g. channels, promotion, education, pricing) to drive growth and understanding of the principles of resource allocation against these priorities
- Experience of developing marketing plans and customer experiences utilizing both online and offline channels, with an ability to prioritise content and channel effectively
- Excellent communication, interpersonal and presentation skills, with the ability to influence stakeholders at all levels within the business
- Able to coach marketers to deliver exceptional high quality output (e.g. customer journey mapping, brand and launch plans, etc )
- Ideally experience in a mix of sales, marketing, general management
- Ideally worked within a mix of country and regional / global roles

**Ready to join us?**

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**Equal opportunities**

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

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