Growth Marketing Manager

6 days ago


Kuala Lumpur, Malaysia ATVnews Full time

Responsibilities:

- Work with a global cross-functional team to drive user-growth initiatives from research to ideation, conception, execution and lifecycle analysis, covering the Malaysia Market.
- Build and implement user growth framework and marketing infrastructure to facilitate and complement marketing initiatives.
- Explore new channels and ideas for experimentation, optimization and acquisition growth.
- Work with local teams to identify opportunities and gaps for user growth, user education.
- Design and execute localized campaigns tailored to each market’s user readiness, behaviors and market trends.
- Dive into data analysis to develop user personas, analyze user conversion rates, and leverage data-driven insights to create opportunities for user growth.

**Requirements**:

- Curious about users and how to grow users (in terms of volume, transactions) especially in an industry that hasn’t touched the majority of the world’s population.
- Understands the pain points and gap for the Malaysia Market
- Willing to get his/her hands ‘dirty’, to get into the details to understand local nuances, user behaviors, crypto/defi trends, and most importantly, willing to embark on a learning journey.
- Be highly data driven and data analysis, comes with a track record in lead generation projects or familiar with project management.
- Crypto industry would be a plus.
- Highly organized and comfortable working across time zones and multiple projects.
- Great interpersonal skills to be able to build relationships with multiple stakeholders across different geographies and responsibilities.



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