Performance Marketing Manager

1 day ago

Petaling Jaya, Malaysia Craft Creative Sdn. Bhd. Full time

**Lead Generation & Campaigns**
- Plan and execute high-impact digital marketing campaigns that align with overall brand strategy and business objectives.
- Oversee exclusive events such as product launches, brand activations, and client engagement programs.
- Integrate event initiatives with digital marketing efforts to amplify reach and impact.
- Provide creative direction for campaign visuals, themes, and promotional materials.
- Measure and evaluate campaign effectiveness to optimize future initiatives.

**Digital Marketing**
- Lead the creation of engaging content tailored for platforms such as Instagram, TikTok, LinkedIn, and emerging channels.
- Oversee the company website, ensuring strong brand storytelling, seamless user experience, and SEO best practices.
- Manage and optimize paid media campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.
- Monitor, analyze, and report on campaign performance, providing insights for continuous improvement.
- Stay ahead of digital trends and introduce innovative approaches to strengthen brand positioning.

**Analytics & Reporting**
- Monitor key campaign metrics (CPL, CTR, ROI, lead-to-sale conversion).
- Provide actionable insights and regular performance reports to Sales and Management.

**Leadership & Collaboration**
- Lead, mentor, and inspire the team.
- Foster a collaborative environment that encourages creativity, innovation, and cross-departmental teamwork.
- Drive cross-functional initiatives that contribute to overall business growth.

**Qualifications & Requirements**:

- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).
- 5+ years of experience in digital marketing and brand management, with at least 2-3 years in a senior leadership role.
- Have a proven track record with getting leads for over 10 different industries. (please share your portfolio)
- Minimum 5 years experience in generating leads for businesses and clients.
- Minimum 2 years experience in building or managing a team.
- Having agency experience would be an advantage.
- Proficient in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, and etc.
- Strong people skills - to work with cross functional teams to help achieve common goal.

**Job Types**: Full-time, Permanent

Pay: RM7,000.00 - RM10,000.00 per month

**Benefits**:

- Free parking
- Opportunities for promotion
- Professional development

**Language**:

- Mandarin (required)

Work Location: In person

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