Performance Marketing Manager

5 hours ago

Petaling Jaya, Selangor, Malaysia Solarvest Full time 120,000 - 240,000 per year
  • Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.
  • Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting.
  • Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
  • Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO.
  • Manage and optimize Search (CPC) and Display (CPM) campaigns.
  • Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI.
  • Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
  • Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics.
  • Allocate budgets and analyse and recommend modifications to ad spends.
  • Manage creative and digital agencies and create campaign activation.
  • Leverage on Salesforce to track and analyze the performance marketing campaigns, monitor key metrics like lead generation, conversion rates, and customer acquisition costs.
Requirements
  • Bachelor's degree in marketing, communications, or related field.
  • Proven experience in performance marketing with a focus on digital advertising.
  • Strong understanding of martech, digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.
  • Must be proficient in analytics tools such as Google Analytics, Adobe Analytics, etc.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Relevant certifications (e.g., Google Ads certification) are a plus.
  • Proficient in customer sales management (CRM) systems such as Salesforce, SAP, HubSpot is an added advantage.
  • To be efficient at work with high level of attention to detail, able to organize and time manage, meet deadlines, and ad hoc request
  • Experience in managing budgets and resources.
  • A self-starter and independent innovator, able to maximize use of resources on hand and think out of the box. Demonstrated ability to think strategically and creatively to resolve challenges.

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