Senior Performance Marketer

2 weeks ago

Petaling Jaya, Selangor, Malaysia HOPPI MALAYSIA SDN. Full time 90,000 - 120,000 per year

We're looking for a Senior Performance Marketer to lead digital growth for Hoppi — a fast-growing global baby brand designed in New York and loved across 10+ countries including Malaysia, Singapore, Vietnam, and soon the US.

You'll own our paid marketing strategy across META, TikTok, and other digital platforms — driving performance, testing creative hypotheses, and scaling what works across markets. This role requires both strategic thinking and hands-on execution, working closely with our brand, content, and eCommerce teams to build a strong acquisition engine globally.

Key Responsibilities
  • Develop and execute performance marketing strategy across META, TikTok, and emerging ad platforms for Malaysia, US, and global markets.
  • Plan and manage campaign budgets to deliver efficient CAC, ROAS, and LTV targets.
  • Build and manage high-impact A/B testing frameworks for creatives, audiences, and landing pages.
  • Partner with the brand and content teams to turn creative ideas into measurable growth outcomes.
  • Lead performance reporting and analytics dashboards to continuously optimize campaigns.
  • Collaborate with sales and eCommerce teams to align ad strategy with product launches, promotions, and market goals.
  • Mentor junior marketers and external agencies to build a world-class growth practice.
  • Explore and implement advanced audience targeting, funnel automation, and remarketing strategies across regions.
Requirements
  • 5–8 years of experience in performance marketing, ideally in fast-growing consumer or eCommerce brands.
  • Proven track record of scaling brands to $50M–$100M+ in annual revenue through paid media.
  • Expert in META Business Manager and TikTok Ads Manager (Google Ads, Pinterest, or YouTube a plus).
  • Deep understanding of creative performance analysis, attribution, and conversion funnels.
  • Strong analytical mindset — able to read data, spot insights, and turn them into growth actions.
  • Familiar with both brand and performance metrics — you understand how to build awareness and drive conversions.
  • Excellent communication skills; able to work across global teams (Malaysia, US, China).
  • Based in Kuala Lumpur, full-time role.

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