Senior Executive, Performance Marketing

We are looking for a Senior Performance Marketing Executive who will be primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. You will focus on campaign-specific results and drive our campaign performances with the primary goal of generating high-quality student leads and increasing enrolments across our education ecosystem. You need to be analytical, strategic, result-driven and geared towards top-notch optimization for every campaign we run.

In terms of experience, we are looking for 2 to 3 years of experience in a digital marketing agency/ brand in a performance marketing role.

Key Tasks:

· Drive campaigns from planning to execution and beyond to meet key performance metrics

· Constantly optimize marketing activities to improve return on investment

· Allocate budgets and analyse and recommend modifications to ad spends

· Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best

· Optimize marketing budgets to maximize Cost per Acquisition (CPA)

Critical Skills Required:

Analytical Skills:

You will need strong analytical skills and functions, such as

· Estimation and allocation of large-scale budgets

· Targeting and segmentation

· Evaluation of the performance of each channel

· Forecasting the performance of campaigns.

· Data-driven approach to problem-solving is a must

· Adopt a methodical approach while analysing statistics and should be able to glean insights to make campaign recommendations.

· Collect and examine consumer insights to help develop creative marketing acquisition tactics

· The ability to understand and monitor web analytics dashboards and reporting tools to maintain and monitor reports, budgets, campaign performance, roi, and channel metrics.

· Able to churn out reports with insights for campaigns

· Identify pain points to creatively improve non-performing areas

Strategic Skills

The position involves responsibility for the strategic direction of various marketing channels. This includes setting up, managing and optimizing campaigns and retargeting them across verticals, such as SEM, display advertising, social media, content discovery platform and etc.

You must be able to apply these skills to:

· Source and implement the most effective campaign optimization, which includes (but is not limited to) additional keywords, targeting strategies, ad creative performance insight, bidding strategies, etc.

· Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing platforms to determine and make necessary adjustments to optimize marketing effectiveness and optimal ROAS.

· Understand your products inside out and possess the ability to propose key mediums & strategies based on the client's marketing objectives and target audiences.

· Oversee campaign budget pacing, scheduling, placements and targeting.

· Use data & insights derived from analytics tools to track performance & behaviours across marketing touchpoints, to ensure budget efficiency and campaign effectiveness.

· Develop hypotheses to propose and perform A/B testing or split testing to recommend further campaign optimisations

· Leverage customer insights to better segment, target and reach potential customers

· Explore & keep abreast of emerging technologies and developments in the digital industry

Collaborative Skills

You must communicate and collaborate effectively across teams at various levels of the organisation. You will work closely with various academic, sales, product, design and content teams to set goals, campaign status, collaborate to produce channel-appropriate campaign briefs and creative assets and coordinate with vendors for online paid channels.

Technical Skills

You must have the necessary practical experience & knowledge in order to navigate and monitor on-going campaigns across platforms and identify key areas in which optimisations and improvements need to be applied. These include, though are not limited to:

• Proficiency in Microsoft suite of products, especially Microsoft Excel & PowerPoint for the purpose of exporting, tabulating, visual representation and interpretation of data.

• Ability to navigate & interpret data and insights derived from tools such as Google Analytics, Facebook Insights, etc.

• Knowledge and prior usage of ad management tools like Facebook Ad Manager, LinkedIn Ads Manager, Google Ads and Tik Tok ads manager

• Experience with Google Marketing Platform (Campaign Manager & DV360) or similar is a bonus.

• Able to advise on implementation of Google Analytics and Event Triggers, Google Ads Conversions Tag, and Facebook Ads Pixel.

• Able to set up custom conversions for ad platforms.

Soft Skills:

· Analytical thinking (ability to interpret data and make informed decisions)

· Meticulous attention to detail (ensuring accuracy in campaigns, budgets, and reporting)

· Problem-solving (finding solutions when campaigns underperform)

· Adaptability (adjusting quickly to changes in digital platforms, algorithms, and market trends)

· Collaboration & teamwork (working effectively with content, design, sales, academic, product, and leadership teams).

· Communication skills (explaining campaign results and insights clearly to both technical and non-technical stakeholders)

· Creativity (thinking of new campaign ideas and audience engagement strategies)

· Time management & prioritisation (managing multiple campaigns and deadlines efficiently)

· Resilience & stress management (staying calm and focussed under pressure, especially during peak enrolment periods)

· Strategic mindset (aligning performance marketing efforts with overall business and enrolment goals).

Preferred Qualifications

• Bachelor's degree in Marketing, Statistics, Business or equivalent.

• Google Search Certified

• Google Display Certified

• Google Analytics Certified

• Facebook Blueprint Buyer

Job Type: Contract

Pay: RM2, RM7,216.06 per month

Benefits:

• Dental insurance
• Gym membership
• Health insurance
• Maternity leave
• Opportunities for promotion
• Professional development
• Vision insurance

Work Location: In person