Performance Marketing Executive

2 weeks ago

Petaling Jaya, Selangor, Malaysia RA Marketing MY Full time 40,000 - 80,000 per year

Key Responsibilities:

  • Manage and build ad campaigns using Google (search, YouTube, display), Facebook, LinkedIn and any other paid digital marketing platforms for different industries including both B2B and B2C.
  • Optimize ads in response to analytics data and performance trends to hit KPIs i.e., minimise marketing spending and maximise ROI.
  • Delivery of monthly analysis reporting on ads performance to internal and client-side stakeholders.
  • Able to recommend which digital platforms and how to set up and track the campaign to meet client's objective e.g., database acquisition, leads generation, e-commerce sales, etc.
  • Able to study and understand buyer mindset and enhance the creative, visual, messaging and audience in ad campaigns to drive optimum performance.
  • Sensitive to numbers and willing to monitor performance metrics daily to ensure KPI and customer goals are met.

Qualifications:

  1. 0–2 years of relevant experience (Fresh grads are welcome)
  2. Analytical, organised, and KPI/ result-oriented.
  3. Detailed, able to multi-task and adhere to deadlines.
  4. Comfortable with numbers for budget management as well as making optimization decisions.
  5. Able to perform ad tracking via GTM.
  6. Understand sales/ conversion funnel, CPM, CPC, CPA, ROAS. LTV.
  7. Working knowledge of tools such as Google ads, Google Analytics, Google Tag Manager, Facebook (Meta), Instagram and Google Sheets/Excel.
  8. A bonus (good to have) would be having ad experience using Twitter, LinkedIn and TikTok platforms.

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