Performance Marketing Specialist

1 day ago

Petaling Jaya, Selangor, Malaysia Monolith Digital MY Full time 60,000 - 120,000 per year

About Us

At Monolith Digital, we are a DTC Performance Marketing Company that challenges conventions, break molds, and push the limits of what performance marketing can achieve. We partner with ambitious clients who expect results beyond the norm, and we deliver with strategy, creativity, and relentless drive.

We're building a team that thrives on curiosity, agility, and an obsession with impact—and we're looking for a Performance Marketing Lead to lead the charge.

Overview

We're looking for a Performance Marketing Specialist who lives and breathes paid media execution. This role is hands-on with ad buying — with Meta as the core platform and Google & TikTok as secondary channels. The focus is clear: deliver high-quality lead generation campaigns that scale efficiently for industries like property and medical.

Key Responsibilities

Paid Media Campaigns

  • Execute and manage campaigns on Meta, Google, and TikTok, with lead generation as the core objective.
  • Build full-funnel ad structures: audience setup, ad creation, conversion tracking.
  • Optimize campaigns daily for CPL, conversion quality, and scaling opportunities.

Data & Reporting Excellence

  • Build and maintain Looker Studio dashboards to track performance across multiple campaigns and clients.
  • Use data connectors to automate data pulling from Meta, Google, TikTok, and CRM tools.
  • Proficient in Google marketing tools, including Google Analytics (GA4) and Google Tag Manager (GTM), with strong ability to track, analyze, and optimize campaign performance.
  • Ensure accurate reporting and data integrity across all campaigns.

Optimization & Creative Feedback

  • Continuously test and iterate campaign structures, creatives, and targeting strategies.
  • Analyze ad creatives' effectiveness and provide feedback to creative teams.
  • Apply insights to influence creative testing and reduce CPL.

Industry Application

  • Run property and medical industry campaigns with tailored messaging, targeting, and compliance awareness.
  • Develop vertical-specific strategies to maximize lead quality.

Insights & Collaboration

  • Generate weekly/monthly reports highlighting performance trends and optimization recommendations.
  • Translate complex data into actionable takeaways for clients and internal teams.
  • Stay up-to-date with platform updates, algorithm changes, and new ad formats.

Requirements

  • 2–4 years of hands-on experience in paid media, with Meta Ads as the main platform.
  • Proven track record in lead generation campaigns (property/medical a big plus).
  • Advanced skills in Looker Studio (custom dashboards, calculated fields, blending data).
  • Strong knowledge of data connectors for automating campaign reporting.
  • Skilled in the Google ecosystem: Google Ads, GA4, GTM, Data Studio, Search Console.
  • Analytical mindset with the ability to connect data insights to campaign actions.
  • Creative sensitivity to spot ad trends, hooks, and winning angles.

Nice to Have

  • CRM integration experience (Salesforce, HubSpot, etc.).
  • Experience managing larger budgets across multiple client industries.

What We Offer

  • Hands-on exposure to high-spend leadgen campaigns in property and medical sectors.
  • A role that combines execution + analytics, giving you end-to-end campaign ownership.
  • Growth path into Performance Manager or Data-driven Marketing Strategist roles.

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