Marketing Strategist(Management Consulting Industry)

2 weeks ago

Puchong, Malaysia JEV Management & Trading Full time

**Key Responsibilities**:

- Develop and manage marketing assets such as brochures, landing pages, and sales enablement materials to position LearnTech offerings as strategic digital learning solutions.
- Monitor, optimize, and report on paid media campaigns (Google Ads, LinkedIn Campaign Manager) to increase campaign ROI and lead quality for learning tech and SaaS products.
- Manage marketing automation workflows in Zoho (or similar), ensuring segmentation, lead scoring, and nurturing flows are optimised for the B2B sales funnel.
- Support virtual and in-person events and webinars, including pre-event communications, content rollout, audience engagement, post-event surveys, and follow-up coordination with the sales team.
- Collaborate closely with product and sales teams to align marketing messages with campaign goals, brand positioning, and unique value propositions across platforms.

**Core Competencies Required**:

- **SEO & SEM Execution**:Solid understanding of keyword research, on-page SEO, and search engine marketing tools (Google Ads, Search Console) to boost visibility and traffic.
- **Campaign Performance Analysis**:Skilled in interpreting marketing data (CTR, CPL, CVR) from tools like Google Ads, Meta, LinkedIn, and GA4 to improve campaign performance and lead quality.
- **Marketing Automation & Lead Nurturing**: Experience using platforms such as Zoho Campaigns to create lead generation flows and nurturing sequences that support conversion from MQL to SQL.
- **Event Marketing Coordination**: Proven capability in managing end-to-end marketing for webinars, masterclasses, and in-person events, including promotion, registration, and post-event reporting.

**Knowledge and Skill Requirements**:

- Diploma/Degree in Marketing, Communications, Digital Media, or related field.
- 1-3 years of digital marketing experience, either in-house or at an agency.
- Proficient in platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics (GA4).
- Strong understanding of SEO/SEM principles, UTM tracking, and lead performance metrics.
- Experience using marketing automation platforms like Zoho Campaigns or similar.
- Excellent written and verbal communication in English.

**Benefit**:

- EPF + SOCSO
- Annual Leave + Medical Leave

Pay: RM2,900.00 - RM3,500.00 per month

**Education**:

- Diploma/Advanced Diploma (required)

**Experience**:

- digital marketing: 1 year (required)

Work Location: In person

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