Marketing Executive

1 week ago

Bukit Gelugor, Malaysia USM International Full time

**Job Purpose**:
To promote the institution's programs, attract prospective students, and contribute to its overall enrolment and brand awareness. The primary focus is on implementing marketing strategies and tactics to effectively reach the target audience and achieve enrolment goals.

**Typical duties**

1. Promote the institution's activities, events, and projects by planning, executing, and monitoring marketing efforts.

2. Implement digital marketing methods to boost the institution's online visibility and attract prospective students.

3. Create engaging and useful marketing content to attract prospective students.

4. To attract prospective students, implement lead generating tactics.

5. Develop relationships and collaborations that promote student recruiting efforts and boost the institution's reputation and exposure.

6. Utilize data insights to assess the efficacy of marketing campaigns, pinpoint areas for improvement, and make data-driven decisions regarding future marketing tactics.

7. Adhere to ethical standards, data privacy laws, and institutional norms in all marketing endeavours.

**Qualifications and Job Competency**:
1. In most cases, a bachelor's degree in marketing, business administration, communications, or a similar discipline is necessary.

2. Familiarity with the higher education sector, including knowledge of the admissions process, methods for student recruiting, and industry trends.

3. Experience in marketing, preferably in the school sector or sectors allied to it, is advantageous.

**Salary**: RM1,500.00 - RM3,000.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

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