Retail Specialist

REQ ID
95971
POSTED
Aug 25, 2025
FUNCTION
Sales
LOCATION
Kuala Lumpur, 10, MY, 0000
RESPONSIBILITIES
As our Retail Specialist, Travel Retail, you are responsible for Retail Sales development including promotional and merchandising activities related to a Duty-Free distribution channel and organization. The job holder plans activities and promotions together with the Retail Manager, set the targets, implement the activities, control results and budgets and issue monthly retail sales reporting. The Retail Specialist is responsible for maximizing in-store brand exposure and positioning, and for providing feedback on competitors' and retailers sales and activities
**YOUR MAIN FOCUS**:
RETAIL SALES/EXCELLENCE
Regular updating of monthly sales report via HUB/internal trackers
Collaborate closely with retailer to ensure timely on-counter date for newness
Monitor closely on the retail performance of newness and our core lines
Plan and implement suitable incentives to drive sell-out in line with competition standards.
Identification of any likely risk/opportunities from itemized sales report and make necessary recommendations to Retail Manager
Set ambition & goals including Retail Sales Targets and implement all action plans in co-ordination with the Retail Manager
To drive improvement in store ranking/market share of Coty brands (KPI)
Identify potential space improvement at shopfloor or any opportunities to improve our retail sales performance
Provide an in-depth monthly analysis of the market to Retail Manager & other Departments within Travel Retail.
MERCHANDIZING EXCELLENCE
Ensure timely updates merchandizing grids/visuals for all newness in accordance with our corporate guidelines in collaboration with the airport coordinator
Perfect retail merchandizing excellence and visual merchandizing to observed at all times (sufficient testers, testers stand, lighting, clean counters etc)
To prepare planogram proposal to floor team for execution
**Preparation and shipment of counter-tools (ie**: gifting elements, posm etc) in customers’ orders. To work closely with Demand Planner on fulfilment rate of non-sellables
To conduct regular TRIP CHECKS for key market
To nurture strong business partnerships with shopfloor team
Partner closely with marketing and merchandizing team to put forward recommendations.
To readily share competitor’s insight & propose appropriate actions to maximize sales and brand visibility
PROMOTION EXECUTION
Execution of all planned promotions (recruit promoters, GWP’s, set targets in agreement with Retail Manager, set-up)
Preparation of COMA deck for MPM team for promotion execution
Co-ordinate, analyse and exploit all data on the activity level of the points of sale, on the feed-back of merchandising and promotional activities of Coty brands and competitors
Regular update of TRIP platform and CCR
Provide weekly and monthly updates and follow-up on key information, promotion results, budgets and costs to the Retail Manager
Keeps abreast of and provides info on competitor activities, making recommendations to boost sales
ADMINISTRATIVE SUPPORT
Support Retail Manager in preparation of MBU & Business Review. Provide feedback to help Retail Manager compile.
Coordinate with the registration team to renew the Product Registration Certificate
PR/PO creation
INVENTORY CONTROL/FULFILMENT
Monitor closely on sellables and including short shipment to flag the potential risks to BA team
Maintain adequate inventory levels in retailer’s doors, warehouse inventory, sellable stock, testers, promotional items, advertising materials etc.
To keep track of retailers’ placement of newness orders and short shipment
BA MANAGEMENT
Lead and motivate the BA Team and develop their product knowledge and selling techniques
Ensure every BA is an Ambassador of the Brand they represent by coaching and providing feedback to them on service behaviors that drive Retail Excellence
Monitor BA monthly sales performance and examine ways to improve their productivity.
To monitor and update BA database
To create CCR for their monthly salary
Uniform management
PRODUCT TRAINING
Plan and execute training calendar to our retailers in collaboration with the education team
E.COM/ TRADE MARKETING
To improve Coty E.Com presence in retailers platforms (regular updates of newness and banner updates)
Develop and execute effective livestream programme by working with cross-functional teams (marketing, commercial, retail & education team)
To collaborate across cross-department to drive instore activities especially during KCP
Stay abreast of the competitive landscape and propose new initiatives to Retail Manager.
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries - we’d love to hear from you Working at Coty means being part of an inclusive workplace committed to dive