Digital Marketing Specialist

_**About YourUni Consultancy & Resources Sdn Bhd**_

Our team is driven by passion, creativity, and committed to achieve consistent excellent performance. Being part of our Digital Marketing team, you will be joining a growth-oriented mindset team where our main goal is to enhance the quality of Digital Marketing strategies execution for YourUni’s Marketing Team performance. We foster a culture of professional development, and success, offering our team members opportunities to grow and thrive.

**Top 5 Benefits of joining us**:

- Work-life balance (5 Days Work Week)
- Working culture that values accountability & autonomy
- Casual and smart casual dress code
- Monthly employee benefits: Free weekly lunch or monthly activities lead by employee
- _**Rewards high-performance culture**_

**Key Skills Required**:

- A self-driven and independent executor Digital Marketing Specialist in Paid Advertising & Conversion Strategist with proven experience in strategic level position.
- Able to launch, scale, retarget, and optimise paid advertising for Meta, Google & TikTok
- Strong knowledge in Meta Pixel and Conversion API (CAPI)
- Exceptional proven experience in Advanced Conversion Tracking and Attribution
- Proficient in complete Sales Funnel Development and Conversion Rate Optimisation (CRO)
- Possessed expertise in Paid Ads analytics, CRM and Tool Integration to ensure complete lead tracking and visibility

**Key Responsibilities**:

- Proactively plan, develop and execute digital marketing strategies and campaigns across digital platforms including Facebook, Google, YouTube, Instagram, and TikTok whilst ensuring the marketing strategies execution are in line with Company’s objectives, brands positioning consistency, leveraging content, paid marketing and SEO for organic growth, and work collaboratively with content creations team in aiming to deliver high-quality digital assets.
- Actively optimize digital marketing performance by strategizing, executing, and continuously refining marketing campaigns to enhance Company’s brand awareness among targeted market, generation of high volume qualified leads, and conversions, aiming precise audience targeting, efficient resources utilization, and ad creative optimization across Company’s digital platforms while improving the ROI.
- Independently take initiative to proactively and regularly track, analyze, evaluate and submit informational report on marketing performance by setting up and managing tracking tools, monitoring key metrics like CTR, CPC, CPA, and ROAS, conducting A/B testing for campaign optimization, and providing insightful reports with recommendations to improve marketing effectiveness from time to time.
- To efficiently engage and grow strong relationships among internal and external stakeholders involved whilst providing strategic recommendations in ensuring campaign success and ensure precise alignment of marketing strategies with Company’s objectives, informative campaign performance updates, and provide data-driven recommendations for continuous improvement.
- To efficiently enhance SEO strategies in continuously improving organic traffic and website rankings by optimizing content, conducting keyword research, and staying updated with search engine algorithm changes.
- To efficiently strategize, set up, and optimize paid advertising campaigns on multiple platforms to drive brand awareness, lead generation, and customer acquisition while ensuring effective audience targeting and budget allocation.
- To perform keyword research using effective marketing tools, actively execute competitor analysis to enhance ad targeting, optimize ad spend in ensuring campaigns remain competitive with high cost-efficiency.
- To consistently handle and monitor whilst proactively adjusting marketing campaigns in accordance to its performance by efficiently analyzing marketing KPIs including ROAS, CPC, CTR, CPA, conversions, refining bidding strategies, and improving creative assets to maximize ROI.
- To consistently manage the latest digital marketing tracking tools including Meta Pixel, Google Analytics, TikTok Pixel, and UTM parameters to optimize accurate performance tracking and data-driven decision-making.
- To perform A/B testing on ad creatives, copy, and landing pages to enhance campaign efficiency whilst continuously improving higher conversion rates.
- Regularly submit performance reports including insights and marketing strategic recommendations for continuous digital marketing optimization.
- To proactively implement, manage and optimize the execution of full Sales Funnel from awareness until enrolment stage by defining conversion events, analyzing drop-offs, implementing retargeting strategies, segmenting and scoring leads, running A/B tests on key funnel elements, and reporting performance metrics with actionable insights to improve lead quality and conversion rates.

**Requirements**:

- A **Bachelor’s degree** in Marketing, Advertising, Communications, or