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Manager, Business Planning

2 weeks ago

Kuala Lumpur, Malaysia AirAsia Full time

**Position Overview:

- **

As the Business Planning Manager, you will be responsible for developing and implementing strategic initiatives to enhance customer loyalty and retention for our organization. This role requires a strong understanding of customer behavior, market trends, and the ability to develop innovative loyalty strategies.You will collaborate with cross-functional departments to design, execute, and manage loyalty programs that drive customer engagement, increase brand affinity, and maximize customer lifetime value.

**Job Responsibilities:

- **
- Define, develop and implement business planning processes.
- Coordinate and manage cross-functional teams to improve business planning methods.
- Determine and execute key business initiatives that will drive business operations.
- Develop and implement best practices and learning plans to meet business objectives.
- Assist management in operations, resource management, budget, revenue accounting, etc.
- Develop standard procedures to manage and maintain business operational and financial objectives.
- Assist in preparing a strategic plan by analyzing trends and forecasts.
- Maintain in-depth knowledge of market dynamics such as competitor analysis, market share, demographic trends, and growth projections.
- Identify business problems and provide recommendations for improvements.
- Understand business direction and needs and develop solutions, roadmaps and assessment of potential business impacts.

**Job Requirement:

- **
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Minimum of 7 years experience above in business planning / strategy development loyalty/reward program management, customer retention, or a related role.
- Strong knowledge of loyalty program best practices, industry trends, and customer engagement strategies.
- Proficiency in data analysis and interpretation, with experience using analytics tools.
- Excellent leadership and team management skills, with the ability to inspire and motivate others.
- Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
- Strategic thinker with strong problem-solving abilities and a results-oriented mindset.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.