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Sales Executive
2 weeks ago
銷售和行銷主管負責推動公司或組織的銷售和行銷工作。他們在推廣和銷售產品或服務以及製定和實施有效的營銷策略方面發揮著至關重要的作用。以下是銷售和行銷主管的一些常見角色和職責:
**資格和經驗:**
- 歡迎應屆畢業生
- 最低學位/文憑資格
- 經驗:0-2年相關領域經驗
- 中國候選人優先
- 自有交通
**銷售策略與規劃:**
- 制定銷售策略和計劃以實現公司的銷售目標。這包括分析市場趨勢、識別潛在客戶以及確定接觸他們的最佳方法。
- 潛在客戶開發:透過各種管道(例如推銷電話、電子郵件行銷、社群媒體推廣和參與行業活動)產生潛在客戶。這包括識別和鑑定潛在客戶以及建立初步聯繫。
- 客戶關係管理:與客戶和顧客建立並維持牢固的關係。這包括了解他們的需求,解決任何疑慮或問題,並提供卓越的客戶服務以確保客戶滿意度和保留率。
- 產品推廣和品牌推廣:制定和執行行銷活動以推廣公司的產品或服務。這包括創建行銷材料、協調廣告工作以及利用數位行銷管道來提高品牌知名度並吸引客戶。
- 市場研究與分析:進行市場研究以確定客戶需求、偏好和趨勢。這些資訊用於完善行銷策略、開發新產品或服務並保持領先於競爭對手。
- 銷售演示和協商:向潛在客戶提供有效的銷售演示,展示產品或服務的優勢和價值。與客戶談判並完成銷售交易,同時確保互利的結果。
- 銷售業績追蹤和報告:根據目標監控銷售業績並向管理層提供定期報告。分析銷售數據,確定需要改進的領域,並實施糾正措施以提高銷售效率。
- 協作與協調:與產品開發、客戶支援和行銷等跨職能團隊合作,以協調銷售策略並確保順利運作。與內部利害關係人協調,確保及時交付產品或服務並解決任何客戶問題。
- 市場和競爭對手分析:了解最新的行業趨勢、市場狀況和競爭對手的活動。識別機會和潛在威脅,並相應調整銷售和行銷策略。
- 持續學習與發展:隨時了解最新的銷售和行銷技術、工具和行業最佳實踐。參加專業發展活動、參加研討會或培訓課程,並與行業專業人士建立聯繫,以提高技能和知識。
這些職責可能會根據公司規模、行業和具體工作要求而有所不同。銷售和行銷主管需要積極主動、以結果為導向,擁有出色的溝通和人際交往能力,並對公司的產品或服務及其目標市場有深入的了解。