Admission Executive

**Roles and Responsibilities**:
**1. Lead and student recruitments**
- Assist the M&A Manager to develop and implement effective marketing strategies to create prospects for the school.
- Explore sales / new market catchment opportunities to generate new leads/applicants to meet enrolment target through campus campaigns/activities, outreach programmes (feeder schools/kindergarten), partnerships such as international recruitment agencies, corporate companies, developers, and others.
- Support the M&A Manager on various marketing activities which include school visits/exhibition, Open Day/Info Weeks, mall roadshow, outreach programmes and other marketing events and activities.
- Assist in Market intelligence - Competitors analysis and other research-based reports.
- Assist the M&A Manager to monitor the enrolment pipeline progress to ensure the admission team can convert and meet the enrolment targets.
- Ensure all leads are follow up and manage individual pipeline target enrolments.

**2. Admission - Leads to Enrolment Conversions**
- Responsible on monitoring daily leads pipelines received from different marketing channels - offline + online.
- Provide counselling and guidance on admissions requirements to prospective parents/students.
- To ensure pipeline management complies to the CRM KPI and compliances.
- To ensure related enquiries information and updated marketing activities/events are precisely keyed into Marketing Module/ CRM daily.
- To support the M&A Manager on all admission team - weekly / monthly admission pipeline to ensure target enrolment conversions are met.
- Responsible for all correspondence inquiries, advice on enrolment and provide support to parents/students throughout the enrolment process.
- Ensure that excellent and timely customer service are always provided to students, parents, and other stakeholders in line with the school’s procedure and vision. To call new opportunities assigned daily.
- To actively identify, acquire, and develop new sales opportunities and to convert the unconverted leads into opportunities.
- To maintain consistent contact with prospective students throughout the enrolment process and, achieve defined sales objectives/target.
- Outstanding communication and relationship with internal (within school) and external stakeholders (feeder markets) are established and maintained.
- Ensure relevant policy, procedure and guidelines governing the Admissions Department are in place.
- To assist and invigilate assessment tests for prospective students. These include arranging for the marking and safekeeping of the test papers, to inform parents on the results and to conduct follow-up until registration/enrolment.

**3. Marketing Strategies and Planning - Campus**
- Identify marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected businesses; establishing target market share.
- Conduct surveys to gather feedback for continuous improvements.
- Collaborate with academics on marketing supports to generate brand awareness of the school.
- Support the Central Marketing team on content planning and management for all medias and Below-The-Line (BTL) materials (brochures, posters, flyers etc).

**4. Exhibitions and Event Management**
- Strategies and plan effective events and initiative to drive new leads and enrolment for each intake.
- Coordinate with both Central marketing team on all marketing collaterals supports / digital performance campaign to drive awareness and leads to the events/exhibition/initiatives.
- Work with Academics on showcasing the schools’ curriculuM/Facilities to parents / students.
- Work with campus social media personnel/team on organic campaigns to drive awareness for the events/exhibition/initiatives.
- Represent and promote the Company at event launches, trade fairs and exhibitions.
- Conduct GAP analysis for every event with DMA/CP/Central Marketing Team on how to improve and optimised the next events/exhibitions/initiatives.
- To be involved in other ad-hoc projects as and when assigned by the Company.

**Requirements**:

- Excellent organisation and communication skills. Strong leadership skills to drive the team’s pipeline and meet target / KPIs.
- Positive attitude towards continuous personal development.
- Dependable, responsible, meticulous, detailed, and able to work with minimum supervision.
- Strong logical and interpersonal skills
- Minimum Degree from Marketing, Business studies/Administration or Management
- Preferably with 5 years of relevant experience.
- Experience in marketing campaigns and ability to drive sales / admissions through strategic marketing initiatives and campaigns.
- Must have own transport and be willing to travel within Klang Valley with a valid driving license
- Strong computer skills including Excel, Word, Outlook, Powerpoint, Google Applications
- Must be able to multitask and able to take work pressu