Assistant Digital Marketing Manager

Job Description

Where timeless classics are woven with modern details. Where business meets pleasure. Where even when you're global, you can experience the local. Designed for the independent traveler seeking balance, there's Four Points.

**JOB SUMMARY**
**CANDIDATE PROFILE**
**Education and Experience**
**Required**:

- 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area hospitality marketing or agency experience preferred
OR
- 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major 2 years experience in the sales, marketing, digital, eCommerce or related professional area hospitality marketing or agency experience preferred.
**CORE WORK ACTIVITIES**
**Digital and eDistribution Strategy Execution**:

- Executes appropriate on-strategy eCommerce priorities and tactics.
- Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel.
- Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
- Manages budgets for eCommerce activities.
- Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
- Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.
**Digital Acquisition Marketing**:

- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
- Works with regional eCommerce team to optimize Paid Search performance.
- Manages the PLUS Platform for participating hotels in the area/cluster.
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).
**Hotel Web Site Content Optimization**:

- Serves as the EPIC/Vignette administrator for the hotel(s).
- Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings.
- Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.
**OTAs and Meta Search Channel Optimization**:

- Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
- Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
- Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
- May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
- Builds strong domestic relationships with the top 2-3 OTA partners.
- Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.
**Marketing and Communication Partnership**:

- Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
- Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).
**Opening Hotel Support**:

- Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.
- Activates the hotel for sale on approved OTAs.
- Work with brand marketing team to position the hotel on digital channels.
- Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.
- Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.
- Creates online press releases and helps with property SEO to drive awareness to hotel.
- Helps set digital sales goals for new opens in partnership with sales and revenue management.
**eCommerce Communication and Training**:

- Uses the eCommerce Resource guide.
- Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy.
- Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams.
- Serves as cluster-level point-person for Marriott's eCommerce strategy.
- Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
- Participates in regularly-scheduled global and regional eCommerce and Marke