Communications Manager

**Media Relations**
- Assist the Director of Marketing Communications in creating marketing strategies that build brand recognition
- Create new releases on F&B / hotel’s new products / services / packages, appointments of key personnel, newsworthy stories and ensure they are released on time
- Maintains regular contact with local press and initiate media coverage for hotel promotional activities to increase visibility and regular exposure across multiple mediums ie print, digital (edm, website), social media
- Plan and execute press reviews for F&B and Spa
- Monitor, analyze & communicate PR results on a monthly basis and compile for distribution to EXCOs, DHAs and DHBs
- Leverage existing relationships and cultivate new contacts within business and industry media
- Handles film / photography requests with approval from the Director of Marketing Communications and ensure appropriate credit for hotel is accorded
- Meet with visiting press personnel and provide information, tour of hotel facilities and services and attending to hotel / city request as and when required or in the absence of the Director of Marketing Communications
- Propose and coordinate itinerary for visiting journalists when required
- Manage press queries, speak on behalf of the Director of Marketing Communications and coordinate all interviews with respective EXCOs and DHAs in the absence of the Director of Marketing Communications
- Assist the Director of Marketing Communications in managing crisis and act a hotel spokesperson in the absence of the Director of Marketing Communications
- Liaise with MOHG-appointed international PR agencies and Corporate Communications in the absence of the Director of Marketing Communications, or whenever required
- Represents hotel at all press events, when required or in the absence of the Director of Marketing Communications

**Production of CI and Creative Assets**
- Write copy for all initiatives including marketing, sales & internal communications
- Work with Senior Art Designer and ensure adherence to MOHG CID guidelines for all marketing and operational materials
- Work with Senior Art Designer to create visually compelling and shareable graphics that are on brand and on message
- Ensure all hotel marketing and operational materials are updated and current
- Contribute and participate in the preparation of internal photography schedule
- Oversee all photography and / or videography sessions on behalf or in the absence of the Director of Marketing Communications
- Organize photography for event, press reviews, social media, whenever necessary
- Select appropriate photos for media, social media use

**Social Media Management**
- Work with the Assistant Digital Marketing Manager to prepare and present a viable social media content strategy that will support the delivery of the hotel’s strategic aims that strive to achieve high level of engagement among fans / followers on Facebook, Twitter, Instagram, Sina Weibo and WeChat
- Execute the approved social media content strategy plan
- Consolidate accurate information of products and services prior to updating on any social media platform
- Review the monthly digital marketing report and review strategy with the Assistant Digital Marketing Manager if adjustments are necessary
- Recognize opportunities on social media to enhance hotel’s brand awareness and / or sales conversion

**Consumer Marketing & e-Commerce**
- Ensure eDMs are sent to appropriate databases
- Ensure that all databases kept under the PR department are in adherence to PDPA and GDPR
- Collate databases from F&B and Spa on a monthly basis

**PR & Marketing Expenses**
- Develop a communications plan that includes strategy, goals, budget and tactics
- Assist the Director of Marketing Communications in preparing the annual PR and Advertising plans
- Plan and execute activities laid out in the PR and Advertising plans
- For ad hoc advertising agency appointments - to brief, liaise and monitor progress of projects
- Translate the requirements of the hotel into a comprehensive and specific advertising brief for the agency, when required

**Strategic Partnerships & Award Submissions**
- Evaluate opportunities and advise recommendations of marketing proposals and / or programs to the Director of Marketing Communications
- Together with the Director of Marketing Communications, secure joint partnerships with relevant parties in order to stimulate spending within the hotel
- Update the awards and recognitions master list as and when required
- Compile information and creative assets for award submission when required

**Community Relations**
- Establish ties and work with brands / partners to sponsor events which will contribute toward increasing the visibility of the hotel as a caring corporate citizen in line with MOHG’s Doing More for A Sustainable Future
- Support the Director of Marketing Communications in developing and managing strategic partnerships & relationships with business partners,