Events & Media Marketing Manager

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the role

The Channel Company, a global leader in strategic channel growth for the world's top technology providers, is looking for a Marketing Manager to join our team supporting the APAC region. This high-impact, high-visibility role will oversee our brands; CRN and Computing, managing a portfolio of events, lists/awards programmes, and subscriptions that deliver news, analysis, and insights to the IT community.

The role centres on strengthening the market presence of our brands and events, working closely with the wider marketing and communities team, to drive registrations, lists/award entries, and subscription growth. It also includes responsibility for generating top-of-funnel sales leads. Success in this role requires a proactive, organised, and target-driven approach.

We're seeking someone with experience in events and subscription marketing, a sharp eye for detail, excellent writing skills, and the ability to collaborate effectively with key stakeholders. You'll be joining a fun, supportive, and hardworking global marketing team where creativity is encouraged and ideas are welcomed.

This is a fantastic opportunity to gain exposure across all areas and levels of the business, offering strong potential for career progression within the company.

What you'll do

• Develop and execute strategies that drive awareness, engagement and conversions across multiple channels including paid ads, email, website, print, events and social media
• Managing social media networks including LinkedIn and Twitter; promoting the groups to ensure growth as well as managing content and PPC
• Proven ability to craft compelling content for integrated marketing campaigns across digital, social, print and email channels
• Ensuring content is current, accurate and relevant across websites and event collateral
• Closely monitor and report registrations, subscriptions and leads versus target on all events and media products, updating central sheets to ensure accurate financial reporting at group level
• Support the sales pipeline with highly qualified, sales ready leads for events and media
• Monitor customer metrics (sales, revenue, opens, clicks, CPR, CPA etc.) and create a robust testing and rollout plan, underpinning the effectiveness of all campaign activity
• Take a data-driven approach to customising marketing assets and campaigns across the portfolio
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
• Manage, review and feedback on reporting and performance metrics
• Work closely with teams across the communities business and sales team on event and product development and improvements
• Work with the design department to develop the look and feel of events and the brand
• Manage event onsite collateral and presentations, ensuring all details are correct and within brand guidelines
• Manage social media, interviews, video at events as well as support the wider team onsite
• Contribute to overall knowledge and expertise within the wider marketing team

Qualifications

• 3 to 5+ years events marketing experience, in B2B is essential
• Experience in subscriptions and of the technology markets would be advantageous
• Knowledge and experience of digital marketing with a focus on email marketing, social media and paid advertising
• Experience in Analytics tools (such as Google/Adobe analytics) to report on campaign effectiveness
• Experience in how marketing is used to drive leads and how that's measured
• Excellent verbal and written communication skills
• Experience of CRM platforms
• Effective time management
• A strong commercial acumen
• The ability to work both independently and as part of a team
• A positive and enthusiastic approach to your work
• A willingness to learn and take on new ideas
• A good work ethic