Product Marketing Executive
1 day ago
Responsibilities:
- Gather and analyze market intelligence to identify opportunities, customer needs, and emerging trends.
- Create and manage effective product strategies, roadmaps, and structures to drive business growth and market competitiveness.
- Conduct competitive research and win/loss analyses to strengthen product positioning and identify key improvement areas.
- Manage stock levels strategically to ensure consistent product availability — the right items, in the right quantity, at the right time.
- Develop clear and detailed customer and buyer personas to guide targeted marketing and product strategies.
- Implement initiatives to reduce slow-moving or end-of-life inventory, optimizing product turnover and stock efficiency.
- Consolidate and synthesize input from internal and external stakeholders to prioritize product features and initiatives effectively.
- Collaborate with Sales, Marketing, Warehouse, and Procurement teams to align product strategies and ensure smooth delivery to customers.
- Support the development of sales and marketing tools, training materials, and product presentations to empower the sales team.
- Track and evaluate product and marketing performance against monthly KPIs and activity plans, ensuring timely and accurate reporting.
- Provide monthly performance reports with insights and recommendations for continuous improvement.
- Understand the end-to-end supply chain process and collaborate closely with all stakeholders involved in the trading and distribution cycle.
Requirements:
- Candidates must possess or currently pursuing a Bachelor's degree or Diploma in Marketing/ Statistics /Business Administration or equivalent.
- Internship position for duration of three (3) months or more
- Required language(s): Bahasa Malaysia, English, Mandarin to effectively communicate with Mandarin-speaking clients.
- Ability to multitask & team player
- Analytical, detail-oriented, and creative thinker with a good understanding of market trends.
- A proactive team player who can collaborate across departments and manage multiple tasks.
- Knowledge of digital marketing tools, data analysis, or product management will be an added advantage.
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