Marketing & Communications Executive

3 days ago

Nusajaya, Johor, Malaysia Fraser Place Puteri Harbour Full time 40,000 - 80,000 per year

Duties and Responsibilities

Marketing Role

  • Conceptualizing and producing marketing collateral for all departments, e.g. flyers, menu, edm, invitations, signage, corporate gifts, packages, MICE.
  • To prepare a library of all promotions done and as well and to prepare a yearly calendar action plan for brand exposure via all sorts of medium.
  • Develop and execute integrated marketing communication plans, ATL (e.g. radio, print), BTL (e.g. edm), Digital (e.g. website look and feel).
  • Regular updates and media rate plan on quarterly basis.

PR Role

  • Managing media interviews as well as bloggers, journalists or writers.
  • Responsible in answering brand related questions.

Events Management

  • Champion for major events such as Client Appreciation Night.
  • Collaboration with organizations such as Radio Stations and Government bodies.
  • To organize CSR events for the company annually.
  • Company Anniversary Celebrations.

Social Media Management

  • Developing social media schedules for agency to manage posts across platforms.
  • Responsible for enquiries or requests coming from all the social platforms.
  • Constantly updating news and events happening around town.

Miscellaneous duties

  • Keep abreast on competitor's advertising and promotions activities.
  • Newspapers/prints – clippings about FPPH's ads/activities/write-ups and etc to be kept for reference.
  • To prepare internal newsletter.
  • To prepare external quarterly flyers /promotional materials.
  • Any other duties from time to time assigned by HOD/GM.

Qualifications, experience and skills

  • Diploma or Degree in Marketing or Communications
  • Minimum 2 years in similar capacity in hospitality industry
  • Able to take initiative on individual tasks while contributing to team goals
  • Excellent interpersonal and communication skills

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