Digital Marketing

3 days ago

Nusajaya, Johor, Malaysia Podigy Sdn Bhd Full time 48,000 - 60,000 per year

Digital Marketing & Content Executive

Job Summary:

We are seeking a SEO results-driven  specialist in Content & Digital Performance to lead the creation of high-quality content, optimize it for search engines, manage paid search campaigns, and track performance across digital platforms. This role includes technical writing, keyword optimization, setting up tracking mechanisms such as UTM parameters, and generating monthly performance reports. The ideal candidate will also manage Google Ads campaigns to drive traffic, conversions, and brand visibility.

Key Responsibilities:

Content Creation & Technical Writing

  • Develop clear, engaging, and technically accurate content for websites, blogs, product documentation, and marketing materials.
  • Collaborate with internal teams to gather technical insights and translate them into user-friendly content.
  • Ensure consistency in tone, style, and branding across all content.

SEO & Keyword Optimization

  • Conduct keyword research and implement SEO strategies to improve organic visibility.
  • Optimize content structure, meta tags, headers, and internal linking.
  • Monitor keyword rankings and adjust content strategies to improve performance.

Google Ads Management

  • Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, etc.).
  • Conduct keyword and audience targeting, A/B testing, and budget management.
  • Monitor ad performance and adjust strategies to maximize ROI.

Tracking & Analytics

  • Set up and manage UTM parameters for digital campaigns to track source, medium, and campaign performance.
  • Monitor traffic, engagement, and conversion metrics using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
  • Ensure accurate tagging and tracking across all digital assets.

Monthly Reporting

  • Generate monthly performance reports summarizing key metrics, trends, and insights.
  • Provide actionable recommendations based on data to improve content strategy, SEO, and ad performance.
  • Present findings to internal stakeholders and contribute to strategic planning.

Content Strategy & Collaboration

  • Support the development of content calendars and campaign messaging.
  • Work closely with designers, developers, and marketing teams to align content with visual and strategic goals.
  • Ensure all content meets brand, quality, and SEO standards.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 2–4 years of experience in SEO, content marketing, technical writing, and Google Ads.
  • Strong writing, editing, and proofreading skills.
  • Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz), Google Ads, and analytics platforms (e.g., Google Analytics, GA4).
  • Experience setting up and managing UTM tracking for campaigns.
  • Strong analytical skills and ability to translate data into content and campaign improvements.

Job Type: Full-time

Pay: RM4, RM5,000.00 per month

Benefits:

  • Additional leave
  • Flexible schedule
  • Free parking
  • Maternity leave
  • Meal allowance
  • Meal provided
  • Opportunities for promotion
  • Parental leave
  • Professional development

Language:

  • Mandarin (Required)
  • English (Required)

Work Location: In person

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