Assistant Marketing Manager

3 days ago


Nusajaya, Johor, Malaysia SANTINO MALAYSIA SDN. BHD. Full time 80,000 - 120,000 per year
About Santino

SANTINO MALAYSIA SDN. BHD. is a fully owned subsidiary of Santino Coffee Singapore. The company was established in 1976, began by roasting traditional Nanyang-style torrefacto coffee, which is central to Singapore's coffee heritage. The company successfully evolved with the city, introducing Western-style espresso-based coffee in the 1990s, and is now one of Singapore's largest coffee roasteries and equipment suppliers to the hospitality industry. Santino is notably the world's probable first Rainforest Alliance–certified traditional Nanyang roastery, underscoring its commitment to sustainability. Currently led by the second generation, the company embodies the philosophy of "Innovation Grounded in Heritage," balancing its roots with modern specialty coffee excellence; the current leadership has made Santino has become a trusted partner for top competition baristas across Asia, positioning it as a key platform for industry growth through training, competitions, and community building.

About The Opportunity

We are a young, dynamic coffee roastery expanding our B2B marketing operations and looking for a Video-First Marketing Manager.

You'll be instrumental in bringing our brand to life by creating engaging short-form videos, compelling social media content, and professional visuals. If you have a passion for coffee, a digital-first mindset, and the drive to build a marketing operation from the ground up with a passionate, fun, and creative team, this is the challenge you're looking for.

What You'll Do

Social Media & Content Strategy

  • Develop and execute a video first social media strategy across Facebook, Instagram, TikTok, and other relevant platforms
  • Conceptualise and storyboard video that aligns with brand identity and drives audience growth
  • Oversee content calendars, ensuring consistent posting schedules and campaign alignment
  • Analyze performance metrics (engagement, reach, conversions) and optimize strategies accordingly

Brand & Campaign Management

  • Lead culturally relevant marketing campaigns from ideation to execution, including product launches, seasonal promotions, and brand collaborations
  • Ensure consistent brand messaging across all digital and offline touchpoints
  • Collaborate with videographers, designers and agencies to produce high-quality marketing assets (Video first strategy)

Event Planning & Activations

  • Plan and manage offline/online events (e.g., pop-ups, community engagements) to enhance brand visibility
  • Handle end-to-end event logistics, including vendor coordination, budgeting, and post-event reporting
  • Leverage events for social media content and audience engagement

Performance Tracking & Reporting

  • Monitor KPIs (follower growth, engagement rates, conversion) and provide data-driven insights
  • Prepare monthly reports for leadership, highlighting successes and improvement areas
  • Adjust strategies based on analytics to maximize ROI

Partnership & Collaboration

  • Work closely with Sales, Product, and Operations teams to align marketing efforts with business goals
  • Partner with external influencers, agencies, and vendors to amplify brand reach

At Santino, we believe in the power of collaboration to drive creativity and strengthen relationships. Your participation in this young dynamic team plays a key role in building a connected and successful team. In-office requirements (5 days) because we love creating new stories together.


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