Digital Marketing Manager

3 days ago

Nusajaya, Johor, Malaysia INFINITY8 Full time 48,000 - 72,000 per year

Our client—an established British-based school in Johor—is expanding their digital capability following major investments in their online ecosystem. With a refreshed website, a refined digital roadmap, and increasingly targeted campaigns, their online visibility and engagement have grown significantly over the last year and a half.

They are now looking for a
Digital Marketing Manager
who can elevate their digital storytelling, strengthen engagement with families locally and internationally, and drive meaningful growth across all platforms.


What You'll Be Doing

Digital Strategy & Campaigns

  • Lead end-to-end digital campaigns across social media, CRM, the website, and paid channels.
  • Continuously shape and improve the organisation's digital marketing strategy.
  • Analyse performance data and translate insights into actionable recommendations.
  • Explore new tools, trends, and technologies to enhance digital effectiveness.

Content & Storytelling

  • Produce engaging, authentic content showcasing school life and community.
  • Build and maintain a rich library of photos and videos.
  • Capture high-quality digital coverage at major events.
  • Collaborate with internal teams to ensure consistent brand voice and messaging.

Social Media Management

  • Oversee and grow the school's presence across all social channels.
  • Develop platform-specific content plans (including new channels like TikTok).
  • Track analytics, prepare monthly performance reports, and ensure the highest content standards.

Website & CRM

  • Work alongside the Senior Marketing Manager to keep the website fresh, functional, and SEO-aligned.
  • Ensure the website supports an effective prospective-family journey.
  • Support CRM-driven communications and targeted digital campaigns.

Newsletter

  • Coordinate the weekly newsletter, ensuring accuracy, timeliness, and alignment with brand guidelines.

Collaboration

  • Partner with teams across the organisation to support integrated campaigns, events, and communications.
  • Contribute actively to departmental goals with a positive, team-focused mindset.


What We're Looking For

  • Strong command of English (Mandarin is a plus).
  • Degree in Marketing, Communications, or a related field.
  • Proven experience running digital marketing initiatives and social campaigns.
  • Excellent storytelling and writing skills.
  • Comfortable with analytics platforms (GA4, Meta) and creative tools (Canva/Adobe).
  • Strategic yet hands-on, creative, adaptable, and composed under pressure.

Bonus Points For:

  • Experience in the education industry.
  • Background in digital or creative agencies.
  • Strong photography capabilities.


What You'll Get

  • Salary:
    RM8,000 – RM9,000
  • Medical Insurance:
    Provided, with coverage for eligible dependents
  • Free Meals & Refreshments
  • 28 Days Annual Leave
    (includes 11 Malaysia PH, though the school follows UK holidays)
  • A collaborative and supportive work environment

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