Manager, Brand

7 days ago

Seri Kembangan, Selangor, Malaysia MR DIY Malaysia Full time

As a Brand Manager, you will lead the strategic development and execution of branding initiatives to elevate and strengthen the company's brand image. You will be responsible for overseeing the end-to-end management of branding campaigns, ensuring alignment with organizational goals, and driving measurable business impact.

  • Lead the development and implementation of comprehensive branding strategies and campaigns that align with the company's vision and business objectives.
  • Oversee campaign planning, execution, and performance monitoring, providing data-driven insights and strategic recommendations to optimize results.
  • Manage budgets and timelines effectively to ensure campaigns are delivered on schedule and within allocated resources.
  • Conduct and supervise market research activities to identify emerging trends, consumer behaviors, brand positioning opportunities, and competitive threats.
  • Build and maintain strong relationships with external agencies, vendors, and partners, ensuring high-quality deliverables and seamless collaboration.
  • Lead and coordinate cross-functional teams-including design, digital marketing, promotions, and communications-to ensure consistent brand messaging across all channels and touchpoints.
  • Facilitate and guide creative brainstorming sessions, fostering innovation and fresh ideas to enhance brand campaigns.
  • Prepare and present comprehensive post-campaign performance reports to senior management, highlighting key insights, ROI, and strategic recommendations for continuous improvement.
  • Oversee the creation of compelling, on-brand content across multiple platforms, ensuring messaging resonates with target audiences.
  • Manage administrative processes related to branding initiatives, including billing and progress reporting, while ensuring transparency and accountability within the team.
  • Mentor and develop junior team members, fostering a collaborative and high-performance work environment.

Requirements

  • Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field. Master's degree is an added advantage.
  • Minimum 5–7 years of relevant experience in brand management, marketing communications, or FMCG/retail industry, with at least 2 years in a managerial role.
  • Proven track record in developing and executing successful brand campaigns that drive measurable business results.
  • Strong knowledge of brand positioning, consumer insights, and market trends.
  • Excellent project management skills, with the ability to manage multiple campaigns, budgets, and timelines simultaneously.
  • Strong leadership skills with experience managing cross-functional teams and external agencies/vendors.
  • Creative thinker with the ability to translate brand strategy into impactful campaigns.
  • Strong analytical skills with the ability to interpret campaign data, measure ROI, and make data-driven recommendations.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with digital marketing/analytics tools.
  • High level of initiative, adaptability, and ability to thrive in a fast-paced environment.
  • Fluent in English and Bahasa Malaysia; Mandarin proficiency is an added advantage.

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