Sales & Marketing Executive

2 weeks ago

George Town, Penang, Malaysia Han Chiang University College of Communication Full time 40,000 - 80,000 per year

RESPONSIBILITIES:

  • Plan marketing strategies and ensure that the student enrolment target of the year is met.
  • Responsible for all media marketing strategies implementation and maintenance.
  • Organize education fairs, roadshows, school visits.
  • Promote the University College academic programmes through various media.
  • Plan digital marketing, including SEO/SEM, marketing database & social media.
  • Oversee the social media and the content strategy of the brands, ensuring all the activities are managed and tracked.
  • Meet with school principals / counsellors from time to time to provide updates on the University College academic programmes.
  • Deliver talks on topics requested by school principals / counsellors.
  • Responsible for visitation from schools & institutions and the reception activities.
  • Explore and derive marketing strategies to recruit local and international students.
  • Work closely with Academic and survey the market to explore in demand academic programmes.
  • Responsible for promotional materials i.e brochures, advertisement, banners, souvenirs, gifts, etc. to ensure appropriateness and with competitive edge.

REQUIREMENTS:

  • The candidate must possess at least a Diploma/Bachelor Degree in the related field.
  • Required language(s): Proficient in Mandarin , English and Bahasa Malaysia. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
  • At least 1-2 year(s) of working experience.
  • Preferably specialized in Marketing/Business Development or equivalent. Knowledge in the Education industry or Digital Marketing is an added advantage.
  • Possess own transport & willing to travel.

Job Types: Full-time, Permanent, Fresh graduate

Benefits:

  • Free parking
  • Health insurance

Work Location: In person

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