Key Account Manager

5 days ago

Greater Kuala Lumpur, Malaysia JOY GROUP 橘宜集团 Full time 60,000 - 120,000 per year

Key Account Manager -SG

Key Responsibilities:

1. Account Management & Business Growth

  • Develop and implement strategic account plans to maximize sales, profitability, and market share.
  • Identify new business opportunities, including product expansion, promotions, and distribution improvements.
  • Monitor sales performance, analyze market trends, and provide actionable insights to drive revenue growth.
  • Negotiate trade terms, contracts, and promotional agreements to ensure mutually beneficial outcomes.

2. Relationship Management

  • Serve as the primary point of contact for key channels, fostering strong relationships with key stakeholders (buyers, merchandisers, marketing teams).
  • Collaborate with internal teams (Marketing, Supply Chain, Finance) to ensure alignment with channels' requirements.
  • Resolve any business issues (e.g., supply chain delays, claims, disputes) promptly and professionally.

3. Trade Marketing & Promotions

  • Work closely with the Marketing team to develop and execute effective trade promotions, in-store activations, and merchandising strategies.
  • Ensure compliance with Watsons' promotional guidelines and optimize shelf visibility for company products.
  • Track and evaluate promotional performance, providing post-campaign analysis and recommendations.

4. Forecasting & Inventory Management

  • Collaborate with Supply Chain to ensure optimal stock levels, minimizing out-of-stock situations and excess inventory.
  • Provide accurate sales forecasts and demand planning inputs to support business objectives.

5. Reporting & Analysis

  • Prepare regular sales reports, business reviews, and presentations for internal and external stakeholders.
  • Monitor competitor activities and market trends, recommending strategies to maintain a competitive edge.

Qualifications & Requirements:

  • Education:
     Bachelor's degree in Business, Marketing, or related field.
  • Experience:
  • Minimum 3-4 years of experience in key account management, preferably in FMCG, health, or beauty industries.
  • Proven track record of managing large retail accounts (experience with Watsons, Guardian, Sephora or similar chains is a plus).
  • Skills:
  • Strong negotiation, communication, and presentation skills.
  • Analytical mindset with proficiency in sales data tools (e.g., Nielsen, IRI, Excel).
  • Ability to work under pressure and meet deadlines.
  • Proficiency in English & Chinese.

Key Performance Indicators (KPIs):

  • Achievement of sales targets and market share growth.
  • Successful execution of joint business plans (JBPs) with Watsons.
  • Improvement in customer satisfaction and relationship strength.
  • Effective management of trade spend and promotional ROI.

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