Social Media Marketing Executive
2 weeks ago
Key Responsibilities
Content & Execution
- Manage daily postings, scheduling, and publishing across social media platforms (IG,TikTok, FB, 小红书).
- Write engaging captions and ensure brand tone of voice is consistent.
- Support the Senior Branding Designer with creative ideas and campaign execution.
- Monitor content performance and suggest improvements to increase reach and engagement.
Community & Engagement
- Actively engage with followers: respond to comments, DMs and mentions in a timely, brand-appropriate manner.
- Build a genuine community by identifying trends, hashtags, and opportunities to boost organic visibility together with community marketing executive.
- Co-work with the Senior Community Marketing team on influencer/KOL content amplification.
Campaign & Collaboration
- Support campaign launches, promotions, and seasonal marketing activities.
- Assist in developing social media calendars aligned with campaigns.
- Collaborate with the performance marketing team to align organic and paid campaigns.
Analytics & Reporting
- Track and report weekly/monthly performance metrics (reach, engagement, follower growth, content performance).
- Provide actionable insights and quick adjustments to improve results.
- Stay updated with latest social media trends, tools, and platform change
Requirements
- Diploma/Degree in Marketing, Mass Comm, Digital Media, or related field.
- 1–3 years of experience in social media marketing (fresh grads with strong internship experience may be considered).
- Strong knowledge of Instagram, TikTok, Facebook, and 小红书.
- Excellent copywriting and communication skills in English (Mandarin/Malay is a plus).
- Highly organized, proactive, and detail-oriented.
- Strong execution skills — ability to get things done quickly and accurately.
- Collaborative mindset and able to work in a small, fast-moving team.
- Willing to work full-time on-site at Sea Park, PJ
Salary Range RM3,000- RM4500- Depending on work experience.
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