CRM Executive
1 day ago
ALPAKA is a fast-growing global eCommerce brand known for premium everyday carry gear. We're looking for a CRM Executive (Email & Retention) to support and scale our customer lifecycle, email marketing, and retention strategies.
If you enjoy combining data, creativity, automation, and customer insights, this role will give you the opportunity to grow in a global environment.
What You'll Do
- Execute and optimise email & retention campaigns across global markets
- Build and refine lifecycle flows: welcome, abandoned cart, post-purchase, win-back, upsell
- Assist with audience segmentation, personalisation, and list management
- Conduct A/B tests and deliver clear reporting & insights
- Collaborate with creative, eCommerce, and product teams on major launches, promos & new releases
- Maintain strong email deliverability and clean customer data
- Support retention initiatives across email, SMS, app and loyalty
What We're Looking For
- 3–4 years of experience in CRM, email marketing, or retention marketing (eCommerce preferred)
- Strong understanding of segmentation, automation flows & customer journeys
- Analytical mindset — comfortable interpreting campaign performance
- Detail-oriented, organised, and strong communication skills
- Bonus: Experience with Klaviyo, SMS marketing, or loyalty programs
Why Join ALPAKA?
- Hybrid work flexibility: 3 days office, 2 days WFH
- Be part of a global brand with customers across Asia, Australia, Europe, and the US
- Career growth opportunities into CRM Manager / Lifecycle Lead
- Exposure to large-scale international campaigns including BFCM
- Supportive, creative, and fast-moving team culture
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