CRM Manager

1 day ago


Selangor, Malaysia Loreal Middle East Full time

Job Description:
**Job Summary**

As a CRM Manager, your mission is to deliver brand CRM strategies to encourage customer retention and customer loyalty, promoting the brand and new products. You are also tasked to analyze every touch points between the Brand and customers within the Customer Journey Map to improve recruitment, retention, and repeat purchase.

**Responsibilities**
- Implement and optimize the CRM platform use, ensure it works seamlessly across the brand and captures all required information at key points in the customer life cycle
- Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
- Manage and monitor data acquisition strategy in line with division recommendation
- Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors by focusing on personalization
- Create local CRM programs to engage consumer in line with brand specifics and objectives (recruitment initiatives, omnichannel engagements, e-loyalty program etc.)
- Work closely with other CRM stakeholders to execute all CRM strategies (including EDM, SMS blasts)
- Crunch data for reporting and analysis purposes to provide valuable customer insights for brand by owning and updating all the necessary CRM dashboards
**Requirements**:

- Proven track record in developing and executing CRM strategies
- Strong analytical, stakeholder management and communications skills
- Customer centric and data driven


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