Business Development Personnel

KEY RESPONSIBILITIES

1. Agent Management & Market Development

• Identify, recruit, onboard, and manage local and international student recruitment agents, ensuring compliance with RUMC policies and quality standards.
• Build and maintain a structured agent database, including performance tracking, communication logs, and contractual documentation.
• Conduct regular engagement sessions, virtual or in-person catchups, and performance reviews to ensure target delivery.
• Provide agents with updated programme information, marketing materials, fee structures, and competitive positioning.

2. Partnership Building

• Develop and strengthen partnerships with colleges and university pathway partners in key local and international markets.
• Plan and execute strategic outreach initiatives to expand RUMC's international school network.
• Conduct presentations, workshops, and counselling sessions to increase brand visibility and pipeline

3. Event Participation & Outreach Activities

• Represent RUMC at education fairs, exhibitions, expos, roadshows, and community events.
• Coordinate event logistics, booth setup, marketing materials, and lead capture processes.
• Support agents during joint events to ensure consistent messaging and professional prospect handling.

4. Market Intelligence & Competitor Insights

• Monitor market trends, student mobility patterns, competitor activities, and pricing strategies.
• Identify recruitment challenges and opportunities across different markets and recommend actionable strategies.
• Maintain up-to-date knowledge on programme demand, scholarship trends, and market receptiveness.

5. Recruitment Operations Support

• Assist with lead management by capturing enquiries in the CRM, following up with prospects, coordinating counselling sessions, and ensuring a smooth handover to the admissions team
• Support potential students and parents with accurate programme information, application guidance, and documentation requirements.
• Conduct product training sessions for agents, counsellors, and internal teams

6. Reporting & Performance Tracking

• Prepare weekly and monthly reports covering agent performance, school outreach progress, event results, competitor movements, and market insights.
• Monitor and track KPIs, including lead generation, applications, conversions, activated school partnerships, and agent performance
• Ensure accurate documentation and maintain data hygiene to support audits and inform strategic decision-making

7. Customer Experience & Brand Representation

• Deliver exceptional customer service when engaging with students, parents, educators, and partners.
• Uphold RUMC's brand values through professional communication, accurate information sharing, and consistent follow-up.

8. Cross-Functional Collaboration

• Collaborate with Marketing, Admissions, Academic Departments, and external partners to ensure alignment of recruitment strategies.

Kindly Note:

• Work schedule may extend beyond regular office hours (9:00 am to 5:00 pm, Monday to Friday) and may include some Saturdays, as required.

REQUIREMENTS & QUALIFICATIONS

1. Education

• Bachelor's degree in Marketing, Business, Communications, Education, or related field.

2. Experience

• Executive: 1–3 years in student recruitment, business development, education marketing, or agency management.
• Assistant Manager: 4–6 years of experience, including managing agents or partnerships across multiple markets.

3. Skills & Competencies

• Strong communication and presentation skills
• Ability to build and maintain professional relationships
• Knowledge of local and international education markets
• Excellent organisational and multi-tasking abilities
• Strong analytical mindset for market insights and reporting
• Ability to work independently and travel frequently
• Comfortable with extended work hours during peak recruitment seasons