Head of Commercial Strategy

2 days ago

Shah Alam, Selangor, Malaysia FinexHR (Malaysia) Sdn Bhd Full time 96,000 - 120,000 per year

We are looking for an ambitious, strategic, and entrepreneurial commercial leader to shape the future of Malaysia's Food Service landscape. This is not a sales role — this is a commercial leadership runway: a rare opportunity to build brands, create momentum, and influence an entire category for the next decade.

The ideal candidate is a builder, a driver, and someone who can command the room. You will define commercial direction, build teams, scale brands, and form national partnerships across cafés, restaurants, chains, and distributors.

Key ResponsibilitiesCommercial Strategy & Leadership

  • Develop and execute national commercial strategy for the Food Service business.
  • Identify growth opportunities, whitespace markets, and long-term category expansion opportunities.
  • Lead annual planning, forecasting, pricing strategy, and market prioritization.
  • Drive cross-functional alignment across marketing, R&D, operations, and supply chain.

Business Growth & Market Penetration

  • Launch, scale, and grow brands within Malaysia's food service ecosystem.
  • Penetrate new channels and accelerate distribution through strategic partnerships.
  • Build momentum for key categories and ensure strong brand visibility in the market.
  • Lead commercial initiatives that deliver rapid, sustainable, and profitable growth.

Key Accounts & Distributor Management

  • Manage relationships with national Key Accounts: café chains, restaurant groups, QSRs, and major distributors.
  • Negotiate contracts, pricing, listings, and exclusive programs.
  • Optimize distributor performance through training, joint business planning, and category development.
  • Develop long-term partnerships with purchasing managers, chefs, baristas, and café owners.

Team Leadership

  • Lead, mentor, and scale a high-performing commercial team.
  • Set a culture of accountability, speed, and entrepreneurial execution.
  • Build capabilities in sales strategy, application knowledge, and market development.

Product & Application

  • Understand beverage and food application usage across cafes, FSRs, and chains.
  • Work with R&D and marketing to develop products suited for Malaysia's trends.
  • Identify opportunities to innovate and adapt products for specific segments.

RequirementsExperience

  • 7–15 years in Food Service, beverage, ingredient, or FMCG commercial roles.
  • Proven experience managing and growing commercial teams.
  • Has launched or scaled brands in Malaysia.
  • Strong relationships with key industry players: cafés, restaurants, chains, distributors.
  • National Key Account management experience is a must.

Skills

  • Commercial strategy and business leadership.
  • Sales leadership with strong negotiation capabilities.
  • Distributor and Key Account management.
  • Application knowledge in beverage/food ingredients.
  • Strong analytical, planning, and forecasting skills.
  • Ability to drive new market penetration.

Character & Traits

  • Entrepreneurial and bold — thrives in building from zero.
  • Confident, decisive, and able to move fast.
  • Momentum-builder who can command a room.
  • Comfortable with targets, ambiguity, and rapid growth environments.
  • Strong communication and influential presence.

Job Type: Full-time

Pay: RM8, RM10,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Work Location: In person

  • Commercial Director

    1 day ago

    Shah Alam, Selangor, Malaysia AIRSCREAM UK Full time 120,000 - 240,000 per year

    Role OverviewAs AIRSCREAM continues its evolution into a diversified lifestyle group, the Vape Division remains our foundational business and a critical driver of revenue, brand equity, and global reach. To accelerate growth and navigate increasing regulatory complexities, we are seeking aCommercialDirectorwith the strategic vision, operational rigor, and...

  • Head of IT

    2 days ago

    Shah Alam, Selangor, Malaysia MindMerge Consulting Full time 100,000 - 150,000 per year

    Our client is a top consumer goods group of companies with offices and branches throughout Malaysia. They are looking for a Head of IT for their organisation. Reporting to the Head of Corporate Services Division, this person will be responsible to lead the organisation's technology strategy, execution,and operations that includes overseeing all technology...

  • Commercial Contracting Specialist

    2 days ago

    Shah Alam, Selangor, Malaysia OMS Group Full time 168,000 - 224,000 per year

    Commercial Contracting Specialist (Projects) – Drive Projects, Shape ContractsOMS Group is a global, neutral, and integrated telecommunications infrastructure service provider, delivering end-to-end solutions across the digital value chain. From Submarine Cable Installation and Marine Maintenance to Cable Landing Stations, Network Backhaul, and Data Centre...

  • ASEAN Head of Sales

    2 weeks ago

    Shah Alam, Selangor, Malaysia Career Horizons Sdn Bhd Full time 180,000 - 240,000 per year

    Company OverviewOur client is a global leader in automotive technology, specializing in advanced Seating and E-Systems solutions that enhance vehicle comfort, safety, and connectivity. With more than 170,000 employees across 38 countries, the company designs, engineers, and manufactures complete seating systems, electronic modules, and high-voltage...

  • Head - Sales

    1 day ago

    Shah Alam, Selangor, Malaysia Avis Malaysia Full time 120,000 - 240,000 per year

    The Head of Sales is responsible for leading the company's overall sales strategy across all leasing segments, including passenger vehicles, commercial vehicles, machinery, equipment, and new business ventures. This role ensures sustained growth, market expansion, and alignment with corporate objectives while fostering strong client relationships and...

  • Commercial Manager

    2 days ago

    Shah Alam, Selangor, Malaysia Air Liquide Full time 120,000 - 240,000 per year

    Air Liquide began operations in Malaysia in 1927 and is one of the pioneers of the gas industry in Malaysia. Operating in 11 locations in Malaysia, comprising both sales offices and production facilities, Air Liquide supports our customers through providing innovative solutions at every step of their production, including industrial and specialty gases,...

  • Commercial Manager

    2 days ago

    Shah Alam, Selangor, Malaysia Air Liquide Full time 120,000 - 240,000 per year

    Air Liquide began operations in Malaysia in 1927 and is one of the pioneers of the gas industry in Malaysia. Operating in 11 locations in Malaysia, comprising both sales offices and production facilities, Air Liquide supports our customers through providing innovative solutions at every step of their production, including industrial and specialty gases,...

  • Head of Credit

    2 days ago

    Shah Alam, Selangor, Malaysia TIME dotCom Berhad Full time 80,000 - 120,000 per year

    Position reports to:Head of Finance, WholesaleJob Overview:We are looking for a strategic finance and analytics leader to manage the Credit, Collection and Analytics function for the Wholesale Business. The role requires a strategic mindset with strong analytical capability, a passion for continuous improvement, and a commitment to customer service...

  • Head of Marketing

    1 day ago

    Shah Alam, Selangor, Malaysia IGL Coatings Full time 80,000 - 120,000 per year

    JOB SUMMARY:As the Head of Marketing, you will have full responsibility for leading IGL's marketing and growth strategy, execution, and team performance. This is both a strategic and hands-on role: you will shape direction, but also roll up your sleeves to ensure campaigns, collaborations, and channels deliver.JOB FUNCTION – REQUIREMENTSMain Task and...

  • Head of Engineering

    2 days ago

    Shah Alam, Selangor, Malaysia Michael Page Full time 80,000 - 120,000 per year

    Opportunity to lead strategic initiativesMaking an impactAbout Our ClientOur client is a well-established Global player in the FMCG industry, recognized for its strong market presence and commitment to delivering quality products to consumers. With a focus on innovation and operational excellence, the organization continues to expand its footprint and...