Head of Marketing

JOB SUMMARY:

As the Head of Marketing, you will have full responsibility for leading IGL's marketing and growth strategy, execution, and team performance. This is both a strategic and hands-on role: you will shape direction, but also roll up your sleeves to ensure campaigns, collaborations, and channels deliver.

JOB FUNCTION – REQUIREMENTS

Main Task and Accountabilities:

Strategy & Leadership

• Develop and execute an integrated marketing & growth strategy covering brand, digital, e-commerce, community, SEO, events, and collaborations.
• Lead the marketing, creative, and e-commerce teams — upskill existing managers and build a culture of accountability, performance, and innovation. (When we scale, I will have a proper Brand Director, which reports to the CMO. But not head of marketing)
• Act as the bridge between marketing and other departments, ensuring alignment with sales, supply chain, production, and R&D.

E-Commerce & Digital Growth

• Own e-commerce performance (Shopee, Lazada, TikTok, website), driving traffic, conversion, and GMV growth.
• Lead digital marketing campaigns across paid, organic, and social, optimizing ROAS and acquisition costs.
• Drive SEO, content, and community-building efforts to strengthen organic reach and brand visibility.

Events, Collaborations & Community

• Plan and execute impactful events, partnerships, and collaborations that build loyalty and brand affinity (e.g., car clubs, influencers).
• Oversee international and local event participation, ensuring ROI and brand consistency.

Brand & Creative Direction (direction is by CEO)

• Work with CEO to shape the long-term brand narrative, positioning IGL as a global leader in eco-friendly, high-performance coatings.
• Oversee creative output (design, video, content) to ensure consistency, impact, and alignment with brand values.
• Support product launches with integrated campaigns that deliver measurable awareness and adoption.

Technical Competencies:

1. Strategic Brand Management:

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Utilize market insights and consumer data to inform brand positioning and identify growth opportunities.

2. Integrated Marketing Communications:

• Design and implement cohesive multi-channel marketing campaigns that amplify the brand message.
• Proficiency in digital marketing tools and analytics platforms for performance tracking and optimization.

3. Product Marketing:

• Effectively communicate complex product features and benefits to diverse audiences.
• Experience in launching and managing product lines within the automotive or chemical industries.

4. Market Research and Analysis:

• Conduct and interpret market research to guide brand strategy.
• Proficiency in data analysis tools to extract actionable insights from consumer and market data
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5. Sustainability Marketing:

• Knowledge of sustainability trends and ability to authentically incorporate eco-friendly messaging into brand communications.
• Experience in promoting environmentally conscious products or services.

Behavioural Competencies:

1. Strategic Thinking and Innovation:

• Think long-term and develop innovative solutions to brand challenges.
• Adaptability in responding to market changes and emerging trends.

2. Stakeholder Management:

• Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Ability to influence and gain buy-in for brand initiatives across all levels of the organization.

3. Cross-functional Leadership:

• Proven ability to lead and collaborate with cross-functional teams to achieve brand objectives.
• Skills in project management and coordinating multiple initiatives simultaneously.

4. Customer-Centric Mindset:

• Strong focus on understanding and addressing customer needs through branding efforts.
• Translate customer insights into actionable brand strategies.

5. Results-Oriented:

• Driven to achieve measurable results and consistently meet or exceed brand KPIs.
• Proactive in identifying opportunities for brand growth and improvement.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of experience in brand management, with a proven track record in the automotive, chemical, or related industries.
• Demonstrated success in developing and implementing brand strategies that drive business growth.
• Strong understanding of digital marketing trends and technologies.
• Experience in sustainability marketing and promoting eco-friendly products.
• Excellent analytical, communication, and presentation skills.
• Proficiency in marketing analytics tools and project management software.

If you are passionate about product development and eager to contribute to a dynamic team, we invite you to apply