Head of Brand

Responsibilities:

• Craft strategies for the whole Brand & Marketing Department encompassing Digital, Partnership, and Creative teams, fostering synergy and innovation seamlessly integrating branding, consumer engagement, and sales objectives.
• Lead the development of brand positioning and messaging to create a consistent and compelling brand identity, ensuring its alignment with organizational values and strategic objectives.
• Ensure the implementation of effective marketing strategies, driving tangible results through meticulous planning and strategic implementation.
• Collaborate with cross-functional teams to ensure alignment between marketing and sales activities.
• Guide, mentor, and inspire a dynamic Brand & Marketing Team, fostering a collaborative and results-driven culture.
• Oversee the creation of marketing collateral, digital content, and sales materials to support sales efforts.
• Proficiently employ various media and computer-aided design tools to articulate creativity and develop concepts, resulting in the creation of exceptional artworks that enhance brand visibility within specific target markets.
• Work closely with cross-functional teams such as Research & Development, and Operation Teams to ensure brand consistency and alignment across all customer touchpoints.
• Plan, execute, and monitor the advertising and promotional activities across all online and offline platforms such as social media, website, e-commerce, and others.
• Establish and maintain brand guidelines to ensure uniformity and coherence across all brand communications and materials.
• Conduct insightful strategic marketing analysis to inform the development of compelling marketing messages, and guide the strategic direction of campaigns for maximum impact and resonance with target audiences.
• Build and maintain strong relationships with key clients and partners to drive sales growth.
• Implement thorough monitoring, reviewing, and reporting protocols to meticulously track all marketing activities, assess outcomes, and measure Return on Investment (ROI) for comprehensive analysis and strategic refinement.
• Conduct in-depth market research to identify new opportunities, assess competitive landscapes, and provide insights for strategic decision-making.
• Formulate contingency plans and strategies for crisis management, ensuring brand integrity and reputation are maintained in challenging situations.
• Stay informed about industry regulations and standards, ensuring all marketing and sales activities adhere to legal and ethical guidelines.
• Implement a culture of continuous improvement, regularly evaluating processes and strategies for optimization and efficiency gains.
• Generate Brand & Marketing related reports to be presented to the Management.
• Perform other related duties/ tasks as assigned by Superior/ Management.

Requirements:

• Must possess at least a Bachelor's Degree in Marketing/ Mass Communications/ Event Management or any other related disciplines.
• Minimum 8 years of work experience in the related field with managerial involvement.
• Strong portfolio showcasing a diverse range of creative projects, including brands identities, marketing collateral, and digital assets - must provide portfolio of completed design projects (Attach resume/ CV included with portfolio (Link/ QR Code).
• Excellent presentation, communication, problem-solving, interpersonal, and time-management skills.
• A valuable team player and able to work independently.
• Excellent understanding of marketing budgets, pricing structures, and financial metrics to effectively allocate resources and maximize product profitability.
• Strong knowledge of branding principles, market research, consumer behaviour, and sales strategies is required.
• Proficient in using marketing and sales tools and software.
• Exceptional leadership and team management skills, with a demonstrated ability to inspire and motivate creative professionals.
• Computer literate with a good command of both written and spoken English and Malay.
• Confident, proactive, able to work under pressure and meet tight deadlines.
• Possess own transport and willing to travel.

Job Type: Full-time

Work Location: In person