Head of Marketing

Own the Strategy. Execute at Speed. Scale What Works.

At BJAK, we're building Southeast Asia's leading digital insurance platform - and our growth depends on world-class marketing. We're looking for a Head of Marketing who thrives at the intersection of strategy, execution, and analytics. Someone who doesn't just build plans but drives performance, leads teams, and isn't afraid to get hands-on when needed.

This is a high-ownership role designed for someone who can lead integrated marketing efforts across digital, brand, content, and campaigns - and who thrives in a performance-obsessed, fast-moving startup culture.

Why This Role Matters

• You'll lead marketing efforts that directly impact user acquisition, retention, and brand awareness.
• Your work will shape how millions of users perceive, engage, and trust our platform.
• You'll drive high-growth campaigns and help scale marketing across multiple countries.
• You'll bring structure, creativity, and accountability to a high-performance environment.

What You'll Do

• Own and drive the full marketing strategy - digital, brand, content, and campaigns - for Malaysia and regional markets.
• Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
• Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.
• Build and lead the content marketing engine - including blogs, video scripts, landing pages, and campaign messaging.
• Shape and evolve the BJAK brand voice and positioning across platforms.
• Manage creative production with internal teams and external agencies/freelancers.
• Analyze data and market trends to generate insights and strategic improvements.
• Collaborate with product, design, sales, and data teams to align marketing with business goals.
• Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions.
• Support go-to-market (GTM) efforts for new products and features.

You'll Thrive Here If You...

• Are a doer - you roll up your sleeves and execute with speed and precision.
• Know how to lead a team and work cross-functionally with creative, product, and tech.
• Make decisions based on data, not opinion. You optimize for impact.
• Are obsessed with outcomes - whether it's sign-ups, revenue, or engagement.
• Are comfortable with ambiguity and bring structure and momentum through action.
• Move fast, think creatively, and adapt quickly when things don't go as planned.
• Think like an owner and are willing to go the extra mile when needed.

What You Bring

• 4-7 years of experience in marketing, with exposure to both strategic planning and execution.
• Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership.
• Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
• Ability to lead creative production across digital formats - video, static, and copywriting.
• Strong data literacy- you can analyze results and translate them into clear decisions.
• Experience managing budgets, agencies, and external vendors.
• Excellent communication, project management, and stakeholder engagement skills.
• Based in Malaysia and open to a hybrid work setup.

Nice to Have

• Experience in high-growth tech or fintech environments.
• Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar, etc.
• Background in brand development, influencer partnerships, or event marketing.
• Experience managing or mentoring junior marketers or specialists.

What You'll Get

• Competitive compensation with performance bonuses.
• Ownership of high-impact marketing campaigns with regional exposure.
• A fast-growth environment where your work moves the needle.
• Hybrid work flexibility with high autonomy and clear accountability.
• A chance to shape the future of a leading Southeast Asian fintech brand.

Our Team & Culture

We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you're managing a campaign or editing copy on a Sunday night to hit a deadline.

If you care deeply about marketing that performs and want to work in a startup where your work is seen, felt, and celebrated, this is your kind of team.

About BJAK

BJAK is Southeast Asia's largest digital insurance platform. Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan, we help millions of users access transparent, affordable financial protection. Through automation, AI, and intelligent systems, we simplify complex financial services and make them faster, smarter, and more accessible to all.

If you're ready to take ownership of marketing at scale and lead campaigns that deliver measurable results, we'd love to hear from you.

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