Digital Marketing Team Lead

2 hours ago

Bukit Mertajam, Penang, Malaysia Spread Sdn Bhd Full time 90,000 - 120,000 per year
Job Summary

As a Team Leader, you will act as the operational backbone of a high-performing digital marketing team. Your role is to lead and support a group of senior-level executors across multiple advertising projects, ensuring on-time task delivery, performance excellence, and team alignment. You are expected to bring both strategic thinking and hands-on execution expertise.

Key Responsibilities

Team Coordination & Workflow Management

● Supervise team members across concurrent marketing projects, ensuring advertising and task timelines are met

● Organize and lead daily/weekly syncs to track KPIs and project milestones

● Unblock team execution, balance workload, and resolve bottlenecks efficiently

● Act as a bridge between management and team members to ensure clear communication and execution alignment

Advertising Execution Oversight

● Participate in campaign strategy planning and provide structural guidance (Campaigns/Ad Sets/Ads)

● Troubleshoot Facebook Ads issues such as account restrictions, conversion tracking, and creative performance

● Monitor advertising KPIs (CPL, CPR, CPD, etc.) and provide ongoing optimization direction

Cross-Project Integration

● Optimize allocation of advertising budgets and team resources across different projects

● Support KPI bonus mechanism design and contribute to replicable best practices

Culture & Policy Implementation

● Help implement and enforce internal protocols (e.g., attendance tracking, MC/AL requests, task discipline)

● Proactively observe team dynamics and propose constructive improvements to leadership

Job Requirements

Must-Have Experience:

● Minimum 3 years of hands-on Facebook Ads experience, including CBO/ABO structure, pixel setup, and conversion optimization

● At least 1 year of experience in managing or coordinating projects with multiple deliverables or stakeholders

● Strong ability to analyze advertising performance using tools like Excel, Google Sheets, or dashboards

● Proven capability to handle fast-paced, multi-project work environments

Soft Skills:

● Strong leadership mindset with a desire to guide and support a team

● Excellent communication skills, both in guiding peers and aligning with management

● Well-organized, process-driven, and capable of implementing SOPs

● Highly accountable, solution-oriented, and driven by results

Bonus Skills (Nice to Have)

● Familiarity with tools such as ClickUp, Notion, GA, or similar platforms

● Experience guiding the development of creative assets (visuals, videos, etc.)

● Previous work in high-competition industries

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