Manager, Recruit Marketing

Job Summary

The APAC Recruiting Marketing Manager (RMM) serves as the critical interlock between Bain's APAC Regional Recruiting leadership team (APAC Recruiting LT), local APAC recruiters and leadership (local recruiting customers), and the TA Marketing Center of Excellence (CoE). Reporting directly to the CoE with a dotted line to APAC Recruiting LT, the RMM will serve as the recruiting marketing expert for APAC. The RMM will partner closely with APAC Recruiting LT to align on the most critical regional and local talent priorities. Then, in collaboration with CoE capability experts, the RMM will develop and drive the optimal recruiting marketing strategy to build and maintain brand awareness and differentiation in the region and in local markets, and to help local recruiting customers achieve specific top-of-funnel, engagement, and hiring goals. In doing so, the RMM will:

• Expertise: Offer recruiting marketing expertise across all marketing capabilities to their customers, with constant access to best-in-class tools, assets, and innovation both inside and outside of Bain.

• Strategy: Guide their customers in the creation and execution of a recruiting marketing strategy.

• Content: Advise customers on use of available marketing resources (tools, BDPs, assets, etc.), leveraging the high-level resources and/or expertise provided by the Global CoE. Drive customization and/or localization of central assets and approaches for their specific population.

• Execution: Execute strategic recruiting marketing efforts (e.g., marketing programs and events, digital content, digital marketing, social media, etc.) for the cluster as a shared service.

• Collaboration: Cultivate experience sharing across TA recruiters, between TA cluster and Marketing CoE, and across other TA recruiting marketers, codifying best practices, local innovations and ideas across the cluster and contributing to codification at the global level.

Principal Accountabilities and % of time

• Provide recruiting marketing expertise for their specific cluster of TA recruiting customers - (50%)

• Develop a basic level of expertise across the full recruiting marketing toolkit (i.e. web/search, social media, email, branded campaigns and assets, events, messaging, digital content, and overall content strategy); continual education / training from internal and external experts including the Global TA Marketing CoE capability teams

• Design recruiting marketing strategy on behalf of the customer's needs, including:

• Holistic web strategy including where/how/why to connect with recruits via and other relevant web sources

• Full social media strategy for cluster's various talent audiences / needs, including building and owning campaign budget; own execution for regional/market-wide strategy to fill top-of-funnel and support specific hiring needs across the cluster, advise recruiting customer(s) on local/niche campaign needs that broader social media strategy won't cover
• Holistic email marketing strategy to engage relevant CRM database

• Full content strategy for cluster that ensures relevant messaging / topics are communicated via all relevant marketing channels in an effective and best-in-class, innovative way

• Advise customers (recruiting teams and TA leadership) on all things marketing, including proactively identifying painpoints and/or opportunity areas to streamline, standardize and/or optimize marketing, influence TA leadership for needed change and initiate related efforts

• Develop TA cluster-specific marketing analytics to test effectiveness of marketing efforts, drive marketing budgets and influence overall strategy development

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Provide, customize and localize marketing resources across their cluster - (20%)

• Connect customers to best-in-class recruiting marketing resources (including playbooks, templates, assets, standards and guidelines); influence recruiting operations to embed best-in-class marketing efforts specific for that recruiting team / audience

• Customize and/or localize the CoE's recruiting marketing toolkit for the cluster, based on deep audience, customer and market expertise developed in collaboration with the TA recruiting team customer; leverage CoE capability experts to develop customization

• Continuously monitor audience needs, wants and behaviors (from external and internal research, collaboration with TA recruiter customers) and iterate the messaging / employee value proposition (EVP) for this cluster's recruit audience(s); embed messaging into all elements of marketing (content, events, web, social media, email, etc.)

• Develop and maintain a cluster-specific content library, with constant influx of best-in-class content that communicates effective messaging / topics for all channels and can be utilized for campaigns run by the RMM and TA customer

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Serve as a shared service for the cluster by developing and/or executing strategic efforts for the group (e.g. events, programming, digital content, digital marketing, social media, etc %)

• Create copy, imagery and desired user journey on the web for TA cluster's recruit audience to experience and engage with Bain; maintain this digital marketing user experience on behalf of the customer

• Execute regional/market-wide social media and email marketing strategy for the TA customer cluster (in accordance with the strategy defined above)

• Develop and execute cluster-wide events / programming (likely in conjunction with regional / local events teams)

• Streamline recruiting marketing efforts that could be done as a cluster vs. individual recruiting teams – e.g. develop cluster-wide value proposition/messaging, digital content, copy for the web, social media content, etc.

• Mobilize TA recruiting teams to support execution of their local / niche marketing efforts

• Represent their cluster for all shared service efforts run by the Global CoE

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Serve as representative for broader cluster/customer base in Global / Regional TA Marketing CoE efforts and broader Bain marketing initiatives - (5%)

• Play an active role in various projects related to developing or enhancing Bain's marketing expertise and/or infrastructure (e.g. revamp, building a new Marketing Technology tool for broader TA use, etc.)

• Serve as advocate for cluster/customer in identifying TA needs/painpoints and working with Global CoE and other relevant stakeholders to address them

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Facilitate connections and experience sharing - (5%)

• Facilitate experience sharing across their cluster

• Codify best practices, local innovations and ideas

• Feed best practices, local innovations, ideas and general feedback on resources / tools to the Global CoE

• as the cluster's liaison with the Global CoE, feeding best practices and new tools / strategies into the TA cluster

Knowledge, Skills, and Abilities

• Proven ability to collaborate with broad set of stakeholders, including advising / influencing across organization (from Executive Vice President/client-side Partner to entry-level recruiters)

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Knowledge of (or desire / ability to learn across) full set of recruiting marketing capabilities including digital marketing, social media, email marketing, in-person and virtual programming and marketing events, digital content, messaging, branded assets, marketing technology, (not exhaustive)

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Passion for, knowledge of and proven ability of using marketing to increase awareness, brand differentiation, and impact on a firm's hiring targets

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Strong communication skills (verbal, written and in storytelling through PPT)

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Proficiency and comfort with marketing analytics, marketing technology and collaboration tools (e.g. MS Teams)

Experience

• Talent acquisition experience, either directly in recruiting marketing-related function(s) and/or as a strategic-level recruiting manager

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Experience in attracting various types of talent (e.g. technical and non-technical, back-office and front-office, etc.) at scale (preferable, not required)

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Project management experience, formally or informally, in previous roles or a PM-related certification (preferable, not required)

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Comfort or proficiency in creative development process (ideation, production, delivery)

Education OR equivalent combination of education, training, and experience

• Bachelor's (or equivalent) degree preferred

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Experience demonstrating the knowledge, skills, and abilities above can serve as equivalent

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5-8 years of experience in talent acquisition and/or recruiting marketing

Additional Requirements

• Hybrid working model available, depending on local market

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Limited travel required