Business Unit Head Medical Device

About WhiteCrow

We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house research.

About our client

Our client specializes in supporting companies within the healthcare sector by providing marketing & commercial solutions across SEA & India. The current job opportunity is with my client a Singapore based, healthcare multi-national company with operations in SEA, Middle East and North Africa with established plan for global expansion. Their main focus is on sales, marketing and distribution of Pharmaceutical, Medical Devices, Diagnostics & OTC products.

As a Business Unit Head Medical Device, you will be responsible for...

Responsibilities:

Sales Management (35%):

• Ensuring that the team achieves maximal sales and market share by meeting or exceeding standards in each customer segment
• Recruiting and securing suitable trading partners to drive business expansion. Design suitable incentive models for the trading partners in collaboration with Finance Manager
• Participating in developing territory sales targets and resource allocation
• Determining the sales team configuration to maximize territory sales targets and potential
• Conducting routine field visits to understand customer needs and market dynamics to share during business meetings
• Building strong business partnership towards our company's product portfolio with key opinion leaders and develop new product advocates
• Territory Management and optimizing effectiveness and efficiency of sales team
• Ensuring effective execution customer targeting with reference to marketing reach and frequency plan
• Regularly analysing team performance qualitatively & quantitatively against KPIs, identify improvement areas to drive corrective actions and provide coaching to improve performance.

Marketing Planning and Implementation (35%):

• Strategic planning and leadership to drive brand performance in ensuring successful market penetration (Pre launch preparedness and go to market strategies)
• Developing programs to maximize field selling efforts such as sample strategy, sales meetings, and all sales force related marketing activities.
• Development of the annual brand business and budget plan, strategy & objectives
• Developing and planning resource allocation effectively to address changing market dynamic and competitions
• Creating and enhancing relationships, internal and external, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement establish KOL strategy
• Managing brand budget efficiently
• Timely development of promotional program/ materials that enables effective delivery of marketing messages

New portfolio exploration (30%):

• Conducting market insights for new product (market data analysis, gather insights from HCPs)
• Developing patient flow and product forecast based on the portfolio analysed

Build business case for the new portfolio encompassing the devices and diagnostic range

What you already have...

• Bachelor's Degree in Science. Proficient in English.
• Minimum 2 to 4 years of relevant experience in marketing and sales.
• Has experience working as marketer in medical devices MNC companies.
• Has knowledge in these key healthcare channels: GP, private hospital, public hospital
• Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.
• Able to demonstrate new pilots in the areas of digital and analytics
• Detail oriented and having the ability to actively listen.
• Solid communication skills including presentation, verbal and written abilities. Shortlisted candidates are required to do a business case project.
• Strategically focused, results oriented with strong problem-solving skills

Other Details:-

• Target Industries – Medical devices