Senior Social Media Content Creator

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia PEOPLElogy Berhad Full time 60,000 - 120,000 per year

Job Title: Senior Social Content Creator

Location: Kuala Lumpur (Onsite)

Reporting To: Head of Marketing/Content & Social Lead

Employment Type: Full-time

Company Description

PEOPLElogy Berhad is Malaysia's first public-listed people development company, committed to empowering individuals and organizations through digital workforce transformation. Using our proprietary 6D people development framework, we aim to impact 10 million lives across Southeast Asia. Collaborating with leading technology partners, we deliver up-to-date training programs offering globally recognized certifications. Having garnered 26 prestigious awards by 2025, we have upskilled over 250,000 professionals and built a network connecting 1,500 partners and 10 technology leaders. Join us in driving the development of a digitally skilled workforce for the future.

Role Purpose:

We're looking for a Senior Social Content Creator who thrives at the intersection of

creativity, storytelling, and strategy. You'll lead the ideation and creation of social-first

content across PEOPLElogy's multiple brands, bringing to life campaigns, initiatives, and

brand moments in a way that connects authentically with our audience across Instagram,

TikTok, LinkedIn, Facebook, and YouTube. Your role is pivotal in building a strong and

consistent social presence that drives engagement, brand love, and community growth.

Key Responsibilities:

1. Content Creation & Production


• Plan, storyboard, shoot, and edit short-form videos, reels, behind-the-scenes

content, carousels, static graphics, and motion pieces across platforms.


• Lead the end-to-end creation process from concept to execution and ensuring every

post is aligned with brand guidelines and campaign objectives.


• Repurpose content across multiple platforms for maximum reach and relevance.

2. Content Strategy & Trendspotting


• Stay ahead of platform trends, social behaviors, algorithm changes, and creator

formats, especially on TikTok, Instagram, and LinkedIn.


• Build platform-specific content calendars in line with marketing campaigns,

launches, and real-time moments.


• Collaborate with marketing, design, copy, and digital teams to align messaging and

visuals.

3. Community Building & Brand Voice


• Infuse PEOPLElogy's tone and personality into all content to humanize the brand

and build authentic community engagement.


• Monitor social engagement, participate in relevant trends, and contribute to organic

audience growth.

4. Content Optimization & Reporting


• Analyze post and campaign performance, engagement rates, retention, and watch

time that translate insights into action plans.


• Continuously test content formats and iterate based on performance data.

Requirements:

Qualifications & Experience


• Diploma or Bachelor's in Multimedia, Communications, Marketing, or equivalent.


• 5 - 7 years' experience in content creation, with a strong portfolio focused on

social-first video and visual storytelling.


• Proven experience managing or growing brand social accounts.


• Skilled in mobile shooting, editing, and production tools (e.g., CapCut, Adobe

Premiere Rush, InShot, Lightroom, Canva).


• Strong visual eye with basic graphic design and layout knowledge.


• Comfortable appearing on camera or directing others, if needed.


• Excellent understanding of social media trends, content types, and analytics.

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