Senior Marketing Executive

2 weeks ago

Klang, Selangor, Malaysia Sunway Malls Full time 60,000 - 120,000 per year

Job Description

As a key member of the marketing team, the Senior Executive – Marketing will
design & execute strategic marketing initiatives
that enhance the mall's brand presence, drive footfall, and support tenant success. This role focuses on three core areas:
Campaigns
,
Events & Festive Celebrations
, and
Tenant Relations
.

Key Responsibilities

1. Campaigns – Strategy, Development & Execution

  • Lead the development and execution of
    innovative, results-driven marketing campaigns
    —both on-site and off-site—that align with the mall's branding and commercial goals.
  • Design and implement
    partnerships, internal promotions, and thematic campaigns
    to boost customer engagement and brand visibility.

2. Events & Festive Celebrations – Planning & Activation

  • Plan and manage the
    end-to-end customer journey
    for mall events and festive activations, ensuring a seamless and engaging experience.
  • Act as the
    main liaison for external parties
    seeking to host events within mall spaces, including reviewing proposals and ensuring alignment with mall standards.
  • Collaborate with vendors, creative teams, and internal stakeholders to deliver high-impact events that attract and retain shoppers.

3. Tenant Relations – Collaboration & Support

  • Serve as the
    primary marketing liaison for tenants
    , offering strategic consultation to enhance their marketing effectiveness.
  • Review and support tenant event proposals, ensuring alignment with mall branding and promotional calendars.
  • Foster strong tenant relationships through
    collaborative marketing efforts
    and joint campaigns that drive mutual success.

Job Requirements

  • Bachelor's Degree, Postgraduate Diploma, or Professional Certificate in Marketing, Mass Communications, Business, or related fields.
  • Minimum
    3 years of relevant experience
    , preferably in retail, FMCG, creative agency, or shopping mall marketing.
  • Strong foundation in
    event planning, campaign strategy, and marketing execution
    .
  • Creative, resourceful, and results-oriented with a
    commercial mindset
    to drive footfall and revenue.
  • Excellent communication, presentation, and
    negotiation skills
    , especially in managing tenant relationships.
  • Ability to take initiative, work independently, and collaborate across cross-functional teams.

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