Head of Marketing
2 weeks ago
We're looking for a dynamic and results-driven
Head of Marketing
to lead our client's marketing efforts across a network of schools. You'll be responsible for developing and executing a comprehensive marketing strategy that drives enrollment and strengthens our brand in the Malaysian market. Preferably someone with strong Digital Marketing Background.
Key Responsibilities:
- Strategic Planning:
Develop and implement a holistic marketing strategy tailored to various school segments, from preschool to senior levels. - Brand Management:
Define and maintain a strong, consistent brand identity and value proposition across all channels. - Digital & Content Leadership:
Oversee all digital marketing initiatives, including SEO, SEM, social media, and website management. Lead the creation of engaging content, including promotional videos, to attract prospective parents and students. - Team Leadership:
Mentor and manage the marketing team, with a direct reporting line for all social media executives. Foster a culture of collaboration and data-driven decision-making. - Performance Analysis:
Conduct market research and analyze campaign data to optimize performance, manage budgets, and identify new growth opportunities.
This role is for a strategic leader who thrives on innovation and is passionate about the education sector.
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