E-Commerce Executive

Role Overview

The E-commerce Executive is responsible for driving the performance and smooth operation of the company's online channels. This role is the primary liaison between internal teams and external eCommerce service providers/enablers (including order fulfillment partners). The E-commerce Executive plans campaigns, briefs and coordinates with the service provider, oversees fulfillment and stock, monitors sales performance, and ensures commercial and brand objectives are delivered.

Key Responsibilities

1. Campaign Planning & Execution

• Plan monthly, seasonal and promotional campaigns aligned with business objectives and sales targets.
• Create clear campaign briefs (product selection, promotional mechanics, timeline, KPIs) and submit to the service provider.
• Coordinate with internal Marketing for visuals, copy, banners and all campaign assets; ensure assets are delivered on time and go live as planned.
• Monitor campaign performance (traffic, conversion, AOV) and work with service provider to optimize mid-campaign when needed.

2. Service Provider / Vendor Management

• Act as the main point of contact for external eCommerce enabler(s) responsible for store management, campaign setup, content uploads, and order fulfillment.
• Track deliverables, SLAs and performance commitments from the service provider; evaluate performance against agreed KPIs and provide timely feedback.
• Ensure accurate listing execution, timely campaign launches, correct pricing, and storefront presentation across platforms.

3. Order Fulfillment Oversight

• Oversee third-party fulfillment operations handled by the service provider (order processing, pick & pack accuracy, shipping timelines, returns handling).
• Monitor fulfillment KPIs (processing time, delivery accuracy, returns rate) and coordinate with provider to resolve operational issues.

4. Cross-Department Coordination

• Liaise proactively with Marketing, Accounts/Finance, Logistics/Warehouse, and other internal stakeholders to align on promotions, pricing, invoicing, stock transfers, and delivery arrangements.
• Communicate campaign timelines, stock needs, and post-campaign reconciliations to internal teams.

5. Product Listings, Content & Brand Presentation

• Ensure product listings are accurate and brand-consistent (titles, descriptions, images, attributes, storefront layout).
• Review and approve listing copy and imagery submitted by the provider; coordinate design or content updates with internal teams as required.
• Maintain consistency across marketplaces and the webstore to protect brand equity.

6. Inventory, Stock Analysis & Replenishment

• Monitor stock levels across all channels and marketplaces; identify fast-moving SKUs and potential stockouts.
• Perform stock level analysis and demand forecasting to recommend replenishment and transfers.
• Coordinate with warehouse/logistics and the service provider to ensure timely replenishment and accurate stock updates on platforms.

7. Sales Performance, Reporting & Process Improvement

• Track daily, weekly and monthly sales, traffic and conversion metrics; prepare regular performance reports with insights and actionable recommendations.
• Identify opportunities and issues affecting sales (listing quality, pricing, promo mechanics, fulfillment) and lead corrective actions with the service provider and internal teams.
• Maintain organized documentation for campaign plans, asset briefs, service provider deliverables, and performance data.
• Propose process improvements to increase efficiency, reduce errors, and boost conversions.

Key KPIs (examples)

• Monthly online sales vs. target
• Campaign launch timeliness and execution accuracy
• Conversion rate & traffic growth
• Order processing / fulfillment SLA adherence
• Stock-out incidents / OOS rate for key SKUs
• Listing accuracy and brand compliance

Requirements

• Diploma or Degree in Business, Marketing, E-commerce, or related field.
• 1–3 years' experience in eCommerce operations, marketplace management, or digital commerce.
• Hands-on experience with Shopee, Lazada, TikTok Shop, Shopify or similar platforms.
• Strong coordination and communication skills; comfortable dealing with external vendors and internal stakeholders.
• Data-driven mindset with solid Excel/Google Sheets skills for analysis and reporting.
• Highly organized, proactive, detail-oriented, and able to manage multiple priorities under deadlines.

Nice to Have

• Prior experience working with eCommerce enablers / third-party fulfillment providers.
• Familiarity with marketplace advertising and campaign analytics (CTR, CPC, CVR, ROAS).
• Experience in retail/consumer goods, preferably sports or apparel categories.
• Basic knowledge of simple forecasting or inventory planning tools.